This is the best whitening toothpaste I’ve tried. It doesn’t hurt my teeth and also tastes great. It’s not too strong in any category. Highly recommend to everyone

This toothpaste has the strangest taste. Maybe I’m just really used to the strong minty taste of toothpastes and this was a little weak for me when it came to that. I’m sure others who prefer the lighter tasting toothpaste would love this product!

This brand at all is really good, I love it! I have been through a lot with my teeth and after getting them fix I decided to go with something different and this really help and keep my teeth clean 

Flavor is good, doesn’t leave a dry taste in your mouth after you brush like some. I did notice that if I don’t drink water right after I tend to gag for some reason. But it does whiten and I haven’t had any cavities with it

This toothpaste is great for those with sensitive teeth but it doesn’t have a strong refreshing smell like other toothpastes. It is also on the pricier side of toothpastes

I like this tooth paste a lot. It's really helped whitened my teeth and since they are so sensitive it's hard to find something gentle enough to do so and still use on a regular basis. I would reccomend to any one.

This is the toothpaste brand i will keep purchasing. I work at a dental office and doctors always recommend this brand. I like it because it is not too minty and does not hurt my mouth like other brands.

I love this product. I just bought it and literly after the first use i noticed my teeth were whiter. It could have a better taste but its not that big of a deal. Overall i was satisfied with this tooth paste.

This is a really great toothpaste overall. Nice cool minty taste which I enjoy. Not too strong of a taste. It’s a creamy toothpaste which I usually prefer over a more gel texture toothpaste. I would highly recommend

This is a great product it has really improved the whiteness of my teeth and helped with my sensitive to cold and hot on my teeth, I can now enjoy ice cream and hot soup with out hurting my teeth