Pros: great for sensitive teeth! Leaves the breath smelling fresh, & fairly affordable. Cons: Doesn’t whiten the teeth as well as other notorious brands, that’s the only thing I can really say. Would definitely still use again.

I have used this brand of toothpaste for years now. Does a good job with whitening and has helped with my gum sensitivity quite a bit. I will continue to use this product.

Best toothpaste on the market! It does a great job of removing plaque and protecting the teeth. Tastes good and minty. Its a little pricey but totally worth it!

[This review was collected as part of a promotion.] Great tasting! leaves your mouth feeling minty fresh!! Been using it for 2 days and can see a difference in Sensitivity!!

I have used whitening strips before and they have made my teeth super sensitive so I started using this toothpaste to counter that and it worked like a charm!! I am very satisfied :)

I’ve started noticing some coldness sensitivity on my back teeth. This took care of it in a few days. My teeth feel clean and healthy. Haven’t seen much of an improvement for whiteness though.

I have extremely sensitive teeth and so many people recommend that I try sensodyne but I cannot stand it. I think the taste is unbearable- almost like a rotten fish smell. Other people say they love it but I will not be purchasing it again

[This review was collected as part of a promotion.] I didn't notice any benefits but my sensitivity is periodic. I don't like the paste form - I prefer gel.

Personally love this toothpaste so much. Really helpful if you have sensitive teeth like myself and the whitening works as well. No cons to this at all whatsoever

This toothpaste works really well. I brush my teeth with this product everyday. I’ve noticed that my teeth looks brighter and more whiter. I highly recommend this to everyone! I absolutely love this brand of toothpaste!