Anytime that my teeth feel sensitive to all my whitening strips that I use, I instantly go to this stuff. It makes the sensitivity go away within the day and it might be my favorite brand of toothpaste out there next to organic ones I use.

This is my got to when my teeth get sensitive to cold drinks or sweets. It’s like a power shield for your teeth. Also, in top of that, it’s adds fluoride while you brush and whitens. Who doesn’t love a bright white smile with strong teeth?!

Great product! My teeth are not sensitive when I use this toothbrush. In fact, I hate when I run out because other toothpaste does not protect my teeth from sensitivity.

I use this whenever my teeth are feeling a little sensitive. Specifically in the winter time! Works wonderfully. Although I personally don't like the taste very much, it gets the job done! I will buy again in winter!

this helped with whitening my teeth a lot. my teeth looked a lot better. and it stayed that way. i love this product this is my favorite tooth paste. i use it twice a day everyday and i def recommend it.

I use to use it daily but I noticed my teeth were feeling more sensitive when use it daily so I switched and use this when I eat more acidic food and it seem to help and do much better. I still like this and enjoy using it from time to time.

I have extremely sensitive teeth. This toothpaste not only helps when I brush my teeth (does not hurt when I’m brushing). But also lessens the sensitivity after I brush! Love they whiting additive too!

I definitely noticed a decrease in sensitivity to extreme cold within a few days of using this product. The sensitivity returned after ending use, but not as much.

[This review was collected as part of a promotion.] I used this product twice and day and really noticed the whitening effect! I loved that it was so gentle on my sensitive teeth.

I have very sensitive teeth and have used other toothpastes for sensitive teeth. This is the only one I feel works. It whitens teeth and keeps me from having the cold sensitivity. I love it and will continue to use this.