Hi. Thank you for taking the time to share your feedback with us. We're sorry you were disappointed with the price of our Slim Jim Original Gravity Feed Half Pallet product. You may be aware that costs to make many of our products have increased due to inflation. Sometimes we need to offset these costs by adjusting our prices when we sell products to retailers. Ultimately, retail prices are set by each retailer. We appreciate you contacting us. In addition, you can share any feedback you have on retail product prices with the local store manager. We'll have this feedback shared with our team. Thanks again for your comments.