[This review was collected as part of a promotion.] My wife usually buys generic toilet paper for the house so I have to admit I was a little excited to try Charmin® Ultra Strong. I knew that it would be immediately better quality than store brand just because of the name Charmin. I switched out the old store brand roll with a roll of Charmin® Ultra Strong immediately after receiving my Bzz kit in the mail. I can say that Charmin® Ultra Strong did not dissapoint. You really can feel the strength of the paper yet it is still soft. I really didn't use an excess amount because if you were to pull out too much you knew you did because of its thickness. Compared with a generic brand, you may initially think you aren't getting as much paper because the generic roll is noticeably larger. But because you don't need much, it last longer. I'm happy to report that I felt clean and fresh after my trip to the bathroom, just like the bears in commercial. I would definitely buy Charmin® Ultra Strong again. I may even be able to convince my wife to trade the generic brand for Charmin. The picture shows a roll of generic paper on the left and Charmin® Ultra Strong on the right

[This review was collected as part of a promotion.] I love this brand. Very strong and worth the price. It is strong and does the job! I am going to be loyal to Charmin now as I was buying store brand's. It is not rough or does not break apart easily.

[This review was collected as part of a promotion.] Spend a little extra money on Charmin Ultra Strong and you'll never regret it! It really is a better quality then anything else on the market. It is gentle and yet strong and works great for all in the family. If used responsibly it won't clog your toilets. The next time you are in the grocery store, save time looking at other brands and go straight for Charmin!!!

[This review was collected as part of a promotion.] I have greatly enjoyed using this product. Charmin Ultra Strong pairs well with Charmin Wipes (which I had been using prior to this campaign) and the effect is an ultra-clean feeling that just surpasses any product I've used previously. The strength and thickness provide cleaning power while the softness prevents irritation. Strength, thickness, and softness are a winning combination for me and I will be using Charmin Ultra Strong from here on. Thanks for a great product!!

[This review was collected as part of a promotion.] When it comes to toilet paper it's hard to find one with comfort and durability. During the winter time I often see the toilet paper first to blow my nose and this has been a delight in those times too. It took some time to realize that I didn't need to use too much. I definitely would recommend it for durability and comfort.

I've been using Charmin for most of my 89 years, then I made the mistake of trying Charmin Ultra Strong. The package reads Cleans better, Use less. What a joke. It's the worst excuse for toilet paper I have ever used. You should be ashamed of yourself.

[This review was collected as part of a promotion.] The Charmin Ultra Strong Paper work great. I noticed my rolls lasting longer than the other paper I used. The paper is soft. My only issue is that the width of the roll is shorter than my old brand.

[This review was collected as part of a promotion.] I personally liked this paper, but I think without a warning folks will tear off the same length that they're used to. If you don't mind posting a sign in your guest bath, or educating your guests, there is no downside(backside?).

[This review was collected as part of a promotion.] This toilet paper is super strong and absorbent. My daughter was using a half a roll a day and now a roll lasts at least 3 days it's strong yet soft and functional this will be only type I by from now on!

Charmin Ultra Strong has been my go to for a few years. I admit I am quite particular about having soft toilet paper, but also wants it too hold up for the job intended. This used to be the perfect product. The last two packages I have purchased, I honestly thought there had been some mistake. The toilet paper is rough and scratchy, more the texture of off brand paper towels. It's honestly uncomfortable to use at this point. What happened Charmin? The product isn't cheaper, so why has it gone from the previously luxurious feel to something that reminds me of the gas station bathroom? After several years as a loyal customer I won't be buying this again, or any other Charmin product. If they downgraded this one so drastically I can't imagine how disappointing their other product changes will become.