The new rolls are just as thick, but the width is noticably smaller. NOT GOOD::( I use more just to get it to cover my hand. Do not like this and will be looking for another brand after 39 years if buying this one, Shame Shame!

I used Strong because it WASN'T embossed. Now it feels like paper towels. Soft seems flimsier than it was and is now also embossed. Why mess with success?

The store we shopped at did not have the Charmin we use so we tried this one. What a rip-off! Even generic toilet paper, which I hate and refuse to buy, has more paper per roll than this. We will never buy this one again!!

We bought this by mistake..instead of ultra soft. What a mistake It takes 2 handfuls to wipe and it is hard and scratchy, also the rolls are smaller, can't see why Charmin would make such a inferior product.

My wife and I are very pleased with the Ultra Strong but very disappointed that you think so little of your customers that you slip in a product reduction without saying anything. Unprofessional.

talk about the skinny! the new size is 1/4 inch smaller then the old one. for the same price of course. I'll be looking for a new toliet paper. I want more for my money not less.

ihave used your products for 55 years the quality is still good but I do not like paying same price for a product only to open it to see that it has shrunk!!!!!!!!!!!!!

I bought this thinking that it would last longer because it's double the size, (advertized). My family went through it so fast and I paid too much for it to do that!

Love Charmin Ultra Strong, but I just bought a new pack and I noticed that the roll is almost a half inch shorter...that is so not cool, because I'm paying the same price!!!!

I have been a user of the ultra strong for many years, but I just bought the new and improved with duraweave and i have to use more now to keep my hand dry. I will be shopping for a new brand now.