It's perfect! I don't know how they did it, but the flavor is spot on. It obviously does have a slight artificial taste to it, because Pop-Tarts do too… so that makes perfect sense to me. It's my new favorite, and I just hope that it doesn't go away as quickly as the cookies and cream did!

This is fantastic, anyone who doesn't think so is a moron

Great Taste! Love it

Have loved Prime's other protein drinks and love strawberry flavor; however, this is a bad artificial strawberry. Would not recommend to anyone looking for a yummy strawberry flavor. Prime protein is very smooth drink though.

Defintely tasted nasty, taste like natural flavors and was way too sweet and did not taste as good as the cookies and cream. I won't be buying these again lol. I might try the next flavor if they keep this up i'll stick to the members mark shakes instead.

A total disappointment. The flavor is artificial in the worst way possible—it tastes like someone described a Pop-Tart to a computer and immediately bottled the result without quality testing. Just because you can put a iconic brand name on a protein drink doesn't mean you should. Pass on this one.

DISGUSTING. Zero stars. The person who created this flavor should be fired. I can't believe PRIME put their name on this product. Barf, I couldn't even drink more than 1 sip. Worst thing I ever tried.