The firmness is perfect, it is honestly in between soft and hard. It is the perfect medium.

My fave pillow of all time, no more shoulder pain. I would recommend this to anyone!

Not too Soft! Not too Hard! = a (just right) Awesome Pillow! Highly Recommend!!!

The pillow is soft and holds its shape. It’s very comfortable and dense just like I wanted!

I usually have a very restless sleep. Since using the ghost pillow, i sleep through the night now:)

This is the best pillow that l have ever had. Best night sleep every!

Super comfortable and soft, its like no other pillow ive tried

Extremely comfortable pillows - not too soft nor too firm. Yes, just like Goldilocks said...

this is a comfortable and cool pillow. My pillow search is over

It's an awesome pillow. Waking up with no neck or upper back pain