I usually pick up a couple of these when on sale. Normally, the sign says 'limit 2'. This particular day, when these were on sale, the sign did not say 'limit 2'. I looked at the sign carefully but nowhere did it say 'limit'. I even checked the app on my phone... there was no mention of a limit so I purchased 3. I was going through my receipts a couple days later and noticed I only received the discounted price on two of them. I went into my app and the 'limit 2' was now there. I know it wasn't there on the day these were purchased as I get these when needed and I checked for the limits thoroughly. Just know, whether the sign says 'limit' or not, there is a limit.

I always buy quilted northern but this was my first time trying the ultra plush version. I do not recommend it at all! It falls apart so easily!... making it go fast and not last as long. Not very absorbant like the other quilted northern i usually get. I will not be purchasing this version of quilted northern again.

This toilet paper is almost $7 more than the brand I normally get which is the members mark Sam's club brand and I am so disappointed. If it wasn't $27 I would have just given it away. Not ultra plush and super thin. Just like it was this time I purchased it, it will have to be the LAST pack of toilet paper in the store for me to buy it!

Sam's was out of the Members Mark Bath tissue so thought I would try the top of the line Northern tissue. The Northern was $27.98 and the MM was $22.98, so $5 difference. As you can see by the photo the Northern is not as wide as the MM and this makes a big difference resulting in folding and extra paper use. It is a little softer but I wont buy it again.

First time purchasing the Ultra plush. I will stick with the regular Northern toilet paper. Everytime I used it just crumbled leaving pieces attached to me. Maybe it was on the ships for a long time before being delivered to Sams. I had some of the other pkg of Northern and I just switched back to it. I will be donating this package of Ultra plush to one of the homes that may need it.

It rolls up when I use it.

Usually use Charmin in the blue wrapper. This paper is flimsy and tears easily. Will not buy again.

I had no idea this brand had a choice of strong or plush. I must if bought strong last time, the plush is just like using cheap toilet paper. Nothing like little crumbles of toilet paper where I wipe. Falls apart and I have to clean the little balls it leaves.

This product exhibits shrinkflation; while it appears to be a cost-effective option, it is not. The perceived savings are misleading, as the paper width is significantly smaller than standard toilet paper. In my opinion, Sam's Club is acting in bad faith by not clearly highlighting this difference, thus creating the false impression of lower costs when, in reality, the consumer is paying a higher price.

3-ply is overkill. Your toilet is more easily stopped up with thicker toilet paper 2-ply is good enough and cheaper