Hi, We appreciate your feedback on the picture quality of Samsung’s Q7F TV. First, make sure your TV is up to date. Firmware updates often include picture quality enhancements. To check for the latest version, go to: Home > Left directional button > Settings > Support > Software Update > Update Now If the image doesn’t quite match your preferences after updating/checking for updates, there are several settings you can adjust to better suit your viewing environment. To explore picture mode options, go to: Home > Left directional button > Settings > All Settings > Picture > Picture Mode. Available modes include: 1. Standard – Default mode for general viewing 2. Dynamic – Brighter and sharper for well-lit rooms 3. Eco – Optimized for energy saving 4. Movie – Best for dark room viewing 5. Filmmaker Mode – Preserves the director’s intended look and feel (automatically enabled for supported content) You can also fine-tune settings like brightness, contrast, sharpness, and more by navigating to: All Settings > Picture > Expert Settings If you’d like help finding the best setup for your preferences, please don’t hesitate to contact Samsung Customer Support at 1-800-SAMSUNG (8AM – 9PM EST Mon – Fri, 8AM – 6PM Sat – Sun). You can also LiveChat with an agent or find helpful guides by visiting the ‘Support’ section of our website. ~ Samsung Advisor