[This review was collected as part of a promotion.] The 77" LG C5 OLED is an outstanding television for anyone seeking top-tier picture quality. Its combination of next-gen OLED technology, excellent gaming performance, and sleek design makes it one of the best TVs you can buy in its class.

[This review was collected as part of a promotion.] The LG C5’s OLED evo panel delivers outstanding picture quality, with perfect black levels and exceptional contrast thanks to its self-lit pixels. Colors are highly accurate and vibrant, supported by LG’s claims of 100% color fidelity and volume. The new α9 Gen8 AI Processor significantly improves clarity by upscaling lower-resolution content and enhancing detail, while HDR formats like Dolby Vision, HDR10, and HLG ensure high-quality performance across all types of media. Brightness is noticeably improved compared to older OLED models due to the Brightness Booster technology, giving HDR content more pop, though some users note the image can feel slightly soft in dim rooms unless more aggressive picture modes are enabled. Overall, the C5 provides a cinematic, richly detailed viewing experience that stands out in both dark and moderately lit environments.

[This review was collected as part of a promotion.] A huge fantastic TV that truly makes the home experience feel just like a theater. Highly recommend for dark viewing and the onboard app store and many available streaming apps make it easier than ever to enjoy a wide variety of options.

[This review was collected as part of a promotion.] We've been really happy with our 77" LG C5 TV. So many settings to tweak so you can get the levels of smoothing, de-judder, and color correction to suit your taste. Or turn on Filmmaker mode and leave the settings up to the creator of whatever you're watching! Big fans of horror movies here, so the darkness of the black pixels was a big selling point. They fully deliver on the promise; the contrast is amazing, and we're exciting to use this TV for many years to come. Only small downside is the lack of support for the Kanopy app; so many high-quality movies that we wish we had easy access to in the LG ecosystem.

[This review was collected as part of a promotion.] I purchased the LG OLED77C5PUA to replace a smaller LED set, and the difference is immediately obvious. The 77-inch OLED panel delivers incredible contrast, with deep blacks and vibrant colors that make movies and sports look truly cinematic. HDR content is bright with excellent detail in both shadows and highlights, and motion handling has been very smooth for fast-paced games and live sports. The TV’s design is clean and minimal, with thin bezels that help it disappear into the wall. Overall, the OLED77C5PUA is a fantastic centerpiece for a living room home theater, combining top-tier picture quality with strong gaming features and a sleek design.

[This review was collected as part of a promotion.] TVs of this size are common these days and can purchased quite cheap. The quality of others though, doesn’t compare to these. The blacks are true and the contrast amazing. Also I’ve accidentally left things on the screen for days and haven’t had any burn in, to the point that I wonder if it’s a myth. Just incredible tvs all around.

[This review was collected as part of a promotion.] This TV has a great picture that brings movies and shows to life! We love how responsive the apps are and how fluidly you can move between them. It can take any game or movie and make it better than you remember the last time you saw it on a different TV! Even the sound is great and really brings what is on screen to life! The remote is well laid out and is easy to use and has all the important buttons right where you would expect them to be. Overall one of the best family purchases we've made in a long time!

[This review was collected as part of a promotion.] I could not be more pleased with my new LG OLED77C5PUA - the picture quality and gaming performance both absolutely knock it out of the park! From the moment I powered it on, the clarity, color and contrast blew me away. The blacks are genuinely black with no halo or bloom around bright objects. Colors pop realistically across movies, nature docs, and 4K HDR content. The brightness improvements make it usable even with ambient light, and the wide viewing angle keeps the image consistent for everyone in the room. Gaming Performance As a gamer, this TV is a monster. It supports 4K at 144Hz with HDMI 2.1, VRR, G‑Sync, and FreeSync Premium. Input lag is extremely low, motion handling is excellent, and ALLM automatically switches it into low‑latency mode. It genuinely feels like using a giant gaming monitor. If you want elite picture quality and top‑tier gaming performance, the LG OLED77C5PUA delivers in every category. One of the best TVs on the market right now.

[This review was collected as part of a promotion.] I bought this TV after having an older LG product for 10+ years, and I am blown away by how good it looks. Picture quality is great, especially when gaming. Incredibly thin so it looks great on the TV stand.

[This review was collected as part of a promotion.] After three weeks of daily use, the 77-inch LG C5 OLED has been an excellent upgrade. The picture quality is outstanding, with perfect blacks, strong contrast, and rich but natural colors that make everything look cinematic on a screen this large. Dark scenes hold detail well, and even older content looks surprisingly sharp. Motion is smooth for sports and action, and gaming has been a highlight. Input lag feels extremely low, HDMI 2.1 on all ports is convenient, and everything feels fast and responsive without constant tweaking. The webOS interface is quick and easy to use, apps load fast, and switching inputs is seamless. Design-wise, the ultra-thin panel looks premium and really elevates the room. Built-in audio is decent, but paired with a soundbar, this TV becomes a fantastic home theater setup. Final Thoughts: Three weeks in, the 77″ LG C5 OLED continues to impress. It delivers beautiful picture quality, smooth performance, and an overall premium experience that makes it feel like a great long-term purchase.