[This review was collected as part of a promotion.] Let's just get straight to the point: the LG C5 is exactly what you expect from LG's mid-range OLED—which is to say, it's brilliant. If you're upgrading from an older LED or even a few-year-old OLED, you'll notice the difference immediately. That perfect, inky black level that only OLED can deliver is as stunning as ever, but LG has clearly kept pushing the brightness. While it's not quite the sun-gun that the high-end G5 is, the C5 is definitely bright enough to make HDR content truly pop, even in a moderately lit room. The picture quality is simply beautiful. Colors are rich and accurate, and thanks to the new Alpha 9 Gen 8 processor, motion handling is incredibly smooth. Watching a 4K movie in Filmmaker Mode (with Dolby Vision, naturally) feels like getting a private screening. The sense of depth and contrast is just unbeatable at this price point. Where the C5 truly shines is for gamers. With four full HDMI 2.1 ports, 144Hz VRR support, G-Sync, and an absurdly fast 0.1ms response time, this thing is future-proofed for the fastest PC and console gaming. If you own an Xbox Series X and want to take advantage of Dolby Vision Gaming, the C5 is a no-brainer. Everything is crisp, tear-free, and buttery smooth. Now for the few gripes. Firstly, if you're getting the smaller 42-inch or 48-inch models, you lose the full Brightness Booster technology and the anti-glare screen found in the 55-inch and up versions. That's a real shame for desktop users or those with smaller, brighter rooms. Secondly, the new remote design feels like a step backward. It's slimmer, but they moved the dedicated mute button to a long press on the volume rocker, which is just annoying when you need silence right now. Finally, while the WebOS smart platform is comprehensive, the push toward more AI features and a few intrusive home screen ads is a distraction on a premium television. You can disable the ads, thankfully, but it shouldn's be a thing in the first place. The Verdict: The LG C5 is the sweet spot in the OLED market. It delivers flagship picture quality and unmatched gaming performance. If you can stretch your budget for the 55-inch or larger size to get the full brightness boost, this is a TV that will absolutely dominate your living room entertainment for years to come.

[This review was collected as part of a promotion.] Great TV with excellent picture quality. I also got the S90TR soundbar, so the sound is loud and impressive as well. The only thing I don't like is the frequency of the ad integrations, when the TV goes into standby mode, the ads become really annoying.

[This review was collected as part of a promotion.] Posting after 6 days of use of the 77 inch version. So far, the TV has turned out to be spectacular. Blacks are deep pitch black as expected of an OLED. There are several settings for Picture and Sound. Of these the Cinema and/or Filmmaker mode gave use the best out-of-the box effect and we liked them. Colors look great and real in these modes (not over saturated neither dull). Hooking up a soundbar does help. It allows to play the sound through both the TV and the Soundbar simultaneously which gives a nice effect. We find it amazing how well it reproduces low quality content on such a large screen. We also like the remote which has a cursor mode by just pressing the settings/wheel button on it!  It also appears (but I am not sure) that LG automatically runs a pixel refresh after every 4 hours of usage which is nice to prevent OLED issues such as burn-ins. What can be improved?    Setting things like "audio delay" when using a sound bar with the TV. This was not intuitive and took a while to dig out. Another major issue is the inability to see how much disk space/memory does the TV have or how much space has all the apps/updates etc taken up, how to clean/delete memory (not just remove apps). Less memory can lead to lags and it is useful for me as a user to know how much space I have before I install apps. It would have also helped if the "OLED care" section in the settings were to let us know what LG is automatically doing in the background. This would prevent users from unnecessarily doing (repeating) tasks that can actually end up damaging the TV long term. With that said, it is perhaps true that solutions for the above are already there in the TV that we missed (although I looked for these closely). Afterall we could only spend so much time with it in the 6 days. That said, we commend LG for producing a high quality product. We only hope it is a durable one and will continue giving us outstanding viewing (and auditory) pleasure and good eye relief for many years to come. 

[This review was collected as part of a promotion.] We purchased this TV for our newly finished basement and it was the perfect finishing touch. It is the first thing anyone comments on while seeing our new space. The colors pop and the blacks are very deep. Paired with the LG SC9S soundbar, this entertainment setup is truly a 10/10.

[This review was collected as part of a promotion.] If you're looking for a large-screen (77″) TV and want one that delivers top-tier visual performance, modern gaming features, and a smart TV experience with solid upscaling and future-proofing, the LG C5 is a very strong choice. Just make sure your room conditions support it (i.e., controllable light and viewing distance suitable for 77″)

[This review was collected as part of a promotion.] The OLED77C5PUA delivers incredible picture quality, deep blacks, and excellent HDR once it's set up correctly. Out of the box it can look dim because “Energy Saving Auto” is enabled — turn that off and the panel becomes much brighter. Movies in HDR and Dolby Vision look amazing, and gaming at 4K 120Hz/144Hz is smooth with almost zero input lag. Not the brightest TV for very sunny rooms, but overall one of the best OLEDs for both movies and gaming.

[This review was collected as part of a promotion.] Okay it was time for me to get a new TV finally since my old one was getting slow and the screen was pretty small. This one is everything i needed and more! The screen is huge and the TV is so thin, idk how they even do that. I love the AI adaptability with this TV, ive set it up to recognize my voice and used it to help personalize the visual settings to my preference. Everything loads really fast. The TV is heavy, so it needs two people for moving but other than that is super easy to get started. The sound quality on movies is amazing. Review submitted as part of a program that provides a purchase discount.

[This review was collected as part of a promotion.] Purchased this TV about a week ago as an upgrade from C2 series which was already quite good. The picture quality for C5 completely stunning and all additional features including faster processor, better sound definitely make it worth the upgrade and quite affordable as prices started to go down. We could not be happier. Highly recommend this TV.

[This review was collected as part of a promotion.] Jumping from an old LED to this massive 77-inch LG C5 OLED has completely spoiled me—and I mean that in the best way. If you're questioning the OLED premium, stop. It's absolutely worth the investment. The picture quality is flawless. The self-lit pixels deliver perfect black levels (no light bleed, ever), creating stunning, infinite contrast that makes 4K HDR content truly cinematic. Colors are vibrant, rich, and the detail is phenomenal. While it's not the brightest TV for a sun-drenched room, it delivers incredible HDR highlights and is more than adequate for most viewing environments. For serious gamers, this TV is unbeatable. It's fully equipped for PS5 and Xbox Series X with 4K@120Hz, VRR, and a near-instant response time, making competitive gameplay incredibly smooth. The design is sleek with virtually no bezel, despite the huge 77-inch screen. The webOS smart platform is fast, but a quick note: the built-in audio is just passable. You will absolutely want a dedicated sound system to match this incredible display. The LG OLED77C5PUA is a significant investment, but it is the ultimate, reference-level display for home theater and gaming. Highly recommended.

[This review was collected as part of a promotion.] I decided to upgrade my 10-year-old TV setup to catch up on 4K and get more size. My room dimensions are 14x22ft and we sit about 10 feet from the TV. The 77-inch size is perfect for that configuration. Setup was easy. The Ethernet port was nice for hooking the TV directly into the network, although wifi would have also been fine. The smart apps and home setup work well and the processor seems sufficiently quick that app launches and updates are smooth and don't feel underpowered in any way. Depending on your firewall you may need to allow access to some sites to get app and firmware updates to work, otherwise you will run into -102 (connectivity) and -202 (certificate) errors. The default settings had the classic soap opera effect which I was quick to update. Once that was resolved the TV was exceptional. We don't deal with a lot of glare in our room setup so I can't comment on that, but the picture was fantastic for our purposes. ARC setup worked well to drive audio back into our receiver. TV sound quality seemed fine, although I think for a TV like this you will get the most out of it with a receiver+speaker setup. I saw some concerns about the remote but honestly it worked very well for us. I will be ditching our universal remote and Roku as the TV covers both well. I do wish the buttons were backlit. That feels like a miss for a TV at this price point. All in all I was very happy with the TV. Unboxing through setup were smooth and movies shine on this display. Highly Recommended.