[This review was collected as part of a promotion.] The LG C5's OLED evo panel delivers outstanding picture quality, with perfect black levels and exceptional contrast thanks to its self-lit pixels. Colors are highly accurate and vibrant, supported by LG's claims of 100% color fidelity and volume. The new α9 Gen8 AI Processor significantly improves clarity by upscaling lower-resolution content and enhancing detail, while HDR formats like Dolby Vision, HDR10, and HLG ensure high-quality performance across all types of media. Brightness is noticeably improved compared to older OLED models due to the Brightness Booster technology, giving HDR content more pop, though some users note the image can feel slightly soft in dim rooms unless more aggressive picture modes are enabled. Overall, the C5 provides a cinematic, richly detailed viewing experience that stands out in both dark and moderately lit environments.

[This review was collected as part of a promotion.] The picture is incredible. I was between this and another OLED on the market, but the image is no comparison, and it was less! This is a great TV for my living room which you doubles as our media room.

[This review was collected as part of a promotion.] I purchased the 77 inch OLED C5 Evo AI and am very happy so far . I have living room where it's bright but the display is next level when I compare it to my older OLED TV. I can still watch with blinds open Out of box experience was very easy and my setup was up and running in 5 mins . Audio quality is also very good and mounting on wall was super easy with special free mounting provided by LG was icing on cake

[This review was collected as part of a promotion.] After nine years with a 60-inch 4K LED TV, I finally upgraded to the LG 77-inch C5 OLED—and the difference is remarkable. The picture quality is far superior to my old set, with stunning brightness and saturation. Before buying, I worried about how OLEDs would perform in bright rooms, but those concerns disappeared quickly. Even with two windows letting in sunlight and the curtains open, the image remains vivid and sharp. Sound quality is decent, though I use a receiver, so that's not a concern for me. I haven't explored webOS much and probably won't, so I can't comment on the smart features. From the limited time I've spent with the TV and remote, everything seems straightforward enough. Overall, this OLED has exceeded my expectations—especially in picture quality—and I'm glad I made the switch.

[This review was collected as part of a promotion.] I upgraded from a 5 year old budget 65". What can I say? Wow. The 77" OLED looks amazing. So much thinner and sleeker than my old TV. Color and brightness is light years beyond what I had. Viewing from 11 feet away is perfect. Movies and shows feel immersive. Horror movie jump scares actually make me jump now. Motorcycle racing looks incredible. The C5 can handle the high speed action with ease. This new TV is also used for PS5 gaming and it looks amazing. Not even close to the LED. Games I previously played look and feel completely different. High refresh rate and the colors really change and enhance the gaming experience. WebOS is fine and user friendly. I'm not so sure about the remote yet. Overall, 10/10 would recommend this upgrade if you're coming from an older TV. OLED, this is the way.

[This review was collected as part of a promotion.] I was absolutely floored by the brightness of this TV, after hearing some talk about OLED lacking brightness compared to other mini LED options. The colors are deep, have sparking contrast, and really highlight all blacks. It really gives that theatre feeling from the comfort of my home. I couldn't reccomend enough if you are on the fence. This tv has blown away any expectations I had. Also - the bundle came with a high quality soundbar and subwoofer, Bluetooth speaker, and a free mounting service which was done without any hassle and completed at a high level.

[This review was collected as part of a promotion.] Purchased the 77' C5 LG OLED for my home. It is the best television i have owned. It has great color, great sound. The AI features help so anyone can get a good picture and sound without having to calibrate. It has enough hdmi ports to allow you you to be able to add a number of devices.

[This review was collected as part of a promotion.] LG makes the screens for several vendors and they really have a terrific process and as a legacy branded industrial engineering firm, they build systems that both perform and dazzle. This 77 has it all. The image quality is fabulous, crisp and there remotes are responsive. We replaced the 65" B processor with the 77 C processor and it is a nice step up, but the B still commands watching sports or movies, the 65 is in the smaller den. I watch the usual through ROKU boxes, subscribe to YOUtubeTV and the major premium channels and have great image quality but not as good as BlueRay DVD but i only have 1 DVD because I gave them away for convenience...99% of what I watch is streamed and this gives you great image quality and sound, too...i have yet to want to bring my Paradigm system with the big Yamaha amplifier up to connect it to this 77 because it is good enough....and for concerts we wear the headsets through the ROKU or the LG blue tooth....great combo, I have grown to rely on LG.

[This review was collected as part of a promotion.] If you're shopping for a large 77-inch screen and want high-end features (OLED contrast, 144 Hz gaming, modern smart functions) and you'll watch mostly in a room with controllable lighting (or at least avoid strong reflections), the LG C5 is an excellent choice. If your room is very bright, or you already have a recent high-end OLED, you might want to evaluate whether the incremental upgrade is worth it—but for most users, this model hits a very good sweet spot.

[This review was collected as part of a promotion.] One of those TVs that immediately feels premium without trying too hard. The design is sleek and minima. The screen is full of rich color, movies and games have that extra bit of pop. And of course, it delivers those classic OLED deep blacks which are clean and free of any black-spot weirdness. C5 is a fantastic choice if you want a TV that looks great, performs even better, and feels like an upgrade the moment you turn it on.