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Customer reviews for SAMSUNG 77” Class S90H Series OLED 4K UHD Vision AI Smart Tizen TV for
SAMSUNG 77” Class S90H Series OLED 4K UHD Vision AI Smart Tizen TV
4.8 out of 5 stars
stars
86 ratings86 reviews
  1. 5 stars87% (75)
  2. 4 stars6% (5)
  3. 3 stars5% (4)
  4. 2 stars2% (2)
  5. 1 star0% (0)

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Showing 1-10 of 86 reviews
Aug 27, 2026
Reviewer name: Rhiorules
5 out of 5 stars
5 out of 5 stars review

Awesome Features

one of the best TVs I've ever bought it has the most beautiful clearest picture I've ever seen easiest interface to use the fact that it has the Samsung TV pass TV Pass movie pass all movies and TV for free it's just awesome I would buy it over and over

Review from Samsung US
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Sep 8, 2026
Reviewer name: MovieWatcher
5 out of 5 stars
5 out of 5 stars review

Perfect for my living room

Just bought this last week so haven't had too much time to test it out but so far I'm enjoying it. The TV sits above my fireplace mantel about 25 feet from my couch. The picture quality, colour, sound and overall performance are excellent. Anti glare is a good feature.

Review from Samsung Canada
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Sep 5, 2026
Reviewer name: old man
5 out of 5 stars
5 out of 5 stars review

great choice

What I recommend. Anybody's interested in the size of television? They would be very happy. With this one. I like all the features. Of the television. And especially to no glare. The picture is great. And I'm disappointed in. Is I can't get. My Newsmax app. But the overall? Performance of the television. I feel it was great. I had a smaller. Samsung. To curve screen. And it was also good, but it just finally gave up. I had it for quite a few years.

Review from Samsung US
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Sep 15, 2026
Reviewer name: Khamaul
5 out of 5 stars
5 out of 5 stars review

A Cinematic Masterpiece in My Living Room

The Samsung S90HD delivers the most mind-blowing, realistic image quality I have ever witnessed. With pure colors and breathtaking contrast, it honestly feels like you are stepping directly into the scene!The screen uniformity is absolutely flawless; colors and brightness are perfectly even from edge to edge, with none of that muddy "dirty screen effect" you see on other TVs during sports or bright scenes. My living room gets flooded with heavy ambient daylight, but this TV handles it like an absolute champion. The anti-reflective screen eliminates glare entirely, and the brilliant AI assist feature dynamically adjusts the picture and brightness flawlessly throughout the day. It is also lightning-fast, cycling through apps and menus with zero lag.I paired it with the Samsung Q60CF soundbar, and the combination has completely transformed my space into a cinematic, full-blown movie theater experience. If you want a TV that dominates a bright room and redefines home entertainment, this is it!

Review from Samsung US
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Jul 27, 2026
Reviewer name: Bradley
5 out of 5 stars
5 out of 5 stars review

Beautiful colorful picture

[This review was collected as part of a promotion.] I love it. Super sharp and clear picture. The colors are vibrant and things look like they are alive. I have watched sci-fi movies on this and it really feels like you are in another world. Samsung always meets my expectations but this product exceeded them bigtime.

Review from Samsung US
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Sep 13, 2026
Reviewer name: ezgrider
3 out of 5 stars
3 out of 5 stars review

Great picture BUT

The picture is beautiful, the color and contrast are out standing. However, it has a very hard time keeping in contact with the internet. I have to wait frequently for the TV to connect to the internet and a couple of times I have had to move the TV to unplug it so it would reset.

Review from Samsung US
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Sep 5, 2026
Reviewer name: wkande
3 out of 5 stars
3 out of 5 stars review

A nice TV with AI issues

It really is a nice TV with a good picture and for the most part the good picture is enhanced by it AI capabilities. We use it with premium Netflix for better definition. But I did notice something that forces me to give 3 starts. If yo are going to market the AI part heavily it needs to work better. When watching shows that have situation where the lighting of the scene has certain unusual tome, say the CIC room on a US naval ship, the skin color of sailors can have a nasty purple color due to the lighting of the room. Also you will notice fuzzy ski on people in rooms when 60-70% of the background is brown and tan like inside a barn with a lot of straw. The AI processing seems to get confused. Out door scenes look great and sports are great. I know nothing can be perfect but for this money I say it needs to be better.

Review from Samsung US
Helpful?37NRFOT3ODU019834809747
reply from Samsung Ambassador

Hey wkande, Thank you for sharing your feedback on the picture quality of your Samsung S90HD TV. AI Mode is designed to adapt your TV’s image based on ambient lighting, content type, and your personal viewing habits. To adjust these features, navigate to: Settings > All Settings > Advanced Features > AI Mode Settings > AI Mode Features that can help with picture quality include: • Adaptive Picture > AI Optimized: Automatically adjusts picture settings based on lighting and what you're watching. • EyeComfort Mode: Reduces brightness and adds warmer tones based on time of day and room lighting. • AI Customization Mode: Allows the TV to recognize content types (like sports or movies) and apply your preferred picture settings for each. If you need additional assistance, we're here for you. Please call Samsung Support at 1-800-SAMSUNG (8AM – 9PM EST Mon – Fri, 8AM – 6PM Sat – Sun). You can also LiveChat with an agent or find helpful guides by visiting the ‘Support’ section of our website. ~ Samsung Ambassador

Sep 6, 2026
Reviewer name: JRD93
3 out of 5 stars
3 out of 5 stars review

Ai assisted voice amplification

The Aiken's voice amplification is not as good as I had hoped. That was my main reason for buying this tv. I still have to increase and decrease the volume. When the voice is not being amplified and music is played or there are action scenes I have to decrease the volume. I would have thought AI could help with this.

Review from Samsung US
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reply from Samsung Ambassador

Hi JRD93, Thank you for sharing your experience with volume fluctuations on your TV. Here are a few steps that may help resolve the issue: 1. Turn off the Sound Sensor: Use the button located beneath the Samsung logo on the bottom of the TV. With the TV powered on, press the button to the left to turn the sensor on or to the right to turn it off. 2. Disable AI Sound Features: Some AI functions automatically analyze and adjust sound, which may cause volume to fluctuate. To disable these: Settings > All Settings > Advanced Features > AI Mode Settings > AI Mode. You can turn off all AI functions at once or toggle each setting individually. 3. Check for Firmware Updates: Keeping your TV up to date may improve audio performance: Settings > Support > Software Update > Update Now If the issue continues after these steps, please contact Samsung Support for further assistance at 1-800-SAMSUNG (8AM – 9PM EST Mon – Fri, 8AM – 6PM Sat – Sun). LiveChat and additional support resources are also available through the Support link on our website. ~ Samsung Ambassador

Sep 8, 2026
Reviewer name: tvuser
3 out of 5 stars
3 out of 5 stars review

Beware of ads

[This review was collected as part of a promotion.] for the cost of this TV I expected high quality software. it was bloated with lots of ads and automatically watches what you're watching to sell to advertisers by default. (look up ACR) anti glare and panel quality were great, if the TV were more "dumb" I would've considered keeping it.

Review from Samsung US
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reply from Samsung Ambassador

Hi tvuser, Thank you for sharing your thoughts on Samsung's S90HD TV. Your feedback has been noted and will be shared with the appropriate teams. If there's anything we can assist with in the future, please don't hesitate to reach out at 1-800-SAMSUNG (8AM – 9PM EST Mon – Fri, 8AM – 6PM Sat – Sun). ~ Samsung Ambassador

Aug 16, 2026
Reviewer name: Abby
2 out of 5 stars
2 out of 5 stars review

If you're not a "techie" don't buy this!

I am 82 years old and not a "techie". This "smart" tv makes me feel stupid. How can you sell an advance item like this with NO Manual. I am stumbling through and trying to figure things out but am increasingly frustrated. Why is there no simple manual telling buyers how to add simple programs--e.g. "Good Morning America". How to "subscribe" to NFL games? etc!

Review from Samsung US
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reply from Samsung Specialist

Abby, Thank you for sharing your feedback with us. To help you get the most from your TV, you can download the full e-Manual and more by visiting Samsung’s website, then navigating to: Support > Manual & Software > TVs & Home Theater. From there, you can search for and select your S90HD TV model to view or download the available guides. The e-Manual & User Guide are also conveniently built into your TV: Settings > Support > Tips and User Guides. Your TV includes Learn Menu Screen, an accessibility feature that provides audio guidance for on-screen menus. When enabled, your TV will announce the name and function of each menu item as you scroll, without making any changes. This feature is particularly helpful for users who are visually impaired or new to Smart TV menus. To enable, go to: Settings > All Settings > General & Privacy > Accessibility > Learn Menu Screen. To exit, press the Return key twice. If you’d like more assistance with this feature, please reach Samsung Support at 1-800-SAMSUNG (8AM – 9PM EST Mon – Fri, 8AM – 6PM Sat – Sun). LiveChat agents are also available through the ‘Support’ link on our website. ~ Samsung Specialist