Don't ask me how. But they manage to make your bed feel even more soft and welcoming. I cannot NOT use these babies. I have a very firm mattress and I don't love it.... These help me sleep a little easier. Plus the depth and stretch is a huge bonus when it comes to making a king size bed. Side note-my self tanner has not stained them either! I purchased white and they still look brand new!

I just purchased a second set so I don't have to worry about timing laundry. These sheets are soft and stretchy and wonderful. I had a little bit of pilling after a few months, but they come off easily with a fabric shaver. Obviously they're pricey, but still worth it overall.

I bought the purple mattress and bed frame about a month ago and have been very satisfied. I also purchased the purple sheets and love those as well. The only thing that didn't work well were the pillows - too heavy and dense for me, but I can use them as decorative pillows with shams, so will not be returning them. Thanks for great service and a great product!

I purchased one set of these to try them out and my wife and I were quite impressed. They laundered well, fit well and don't move. They are deep enough to fit around our entire tall mattress. And most importantly they feel good. They were so good I bought a 2nd set along with the Purple duvet. I recommend these. You won't be sorry

Absolutely love the feel. Finally have sheets that actually fit on my mattress that aren't a pain to put on. And the color is amazing. Somehow the color looks much better in person than online. And I loved the color it looked like online. Absolutely amazing product and company. I am very skeptical of EVERYTHING. So I am definitely impressed. Thank you!!

Bought these sheets for my son & his Fiancee. My son, who normally has no opinion on things of this nature absolutely RAVED!! Those sheets are the most comfortable sheets I've ever slept on!! If he has this strong of an opinion.. I'm sure you will be happy with a purchase of your own!!

I received sheets with my purple mattress purchase and I liked them so much I bought a spare set snd extra pillowcases. They cover the corners well including a mattress topper. They feel kind of like a tshirt material. I do think they're pricey and you might be able to find something similar for cheaper but I didn't want to do research and wade through other reviews. We've only had them a couple months but they've held up perfectly so far.

I hate these sheets. They are absolutely awful. Not breathable at all OR moisture wicking. I've had these for not even a year and I've got dingy sweat stains and I wake up in the middle of the night absolutely drenched in sweat. In fact I can get out of bed and crawl right back in two or more hours later and I can still feel just as much body heat as I did when I got out of bed. Waste of money that I definitely regret spending.

While the sheets are very soft, the color is not what I would call true white. It has a purple tint to it and does not look great next to my white comforter. I would consider getting another set in a different color but after spending close to $175 I'm want to make sure the color would be more accurate.

Especially love how the fitted sheet fits our very, very thick mattress even after washing! We like the weight of using 2 top sheets (and in winter with blanket in between) so sure wish you sold extra flat sheets separately like you do additional pillow cases! Sure hope you will consider!