[This review was collected as part of a promotion.] I used to dread towel days. My old towels were scratchy, took forever to dry, and left me feeling more damp than pampered. The Hotel Premier Collection towel, a fluffy white cloud that transformed my bathroom routine into a mini spa escape. From the moment I unfolded it, I knew this was different. It's thick and plush, with a weight that feels substantial without being cumbersome. The cotton feels incredibly soft, like sinking into a marshmallow that actually absorbs water. Speaking of absorption, wow! This towel dries you off in record time, leaving you feeling clean and comfortable, not like you're still wearing a damp sheet. This towel gets even fluffier and cuddlier with each wash. I find myself lingering in towel hugs long after I'm dry, just enjoying the feeling. It's like getting a mini massage after every shower. Some things to consider, it does shed a bit of lint in the first few washes, but that quickly stopped. And while it's machine washable, it takes a little longer to dry than my old towels. The Hotel Premier Collection towel is a total game-changer. It's soft, absorbent, luxurious, and makes even the most mundane bath feel special. If you're looking for an upgrade that feels like a vacation for your skin, I can't recommend this towel enough. It's definitely earned a permanent spot on my bathroom shelf.

[This review was collected as part of a promotion.] I was very pleasantly surprised with this towel. It is very fluffy and extremely long. I love that it completely wraps around my body with room left over. It is absolutely my new favorite towel. I got mine in white but the other colors are very pretty as well. I highly suggest this towel if you like thick, luxurious towels.

[This review was collected as part of a promotion.] I was super impressed by the Hotel Premier Collection 100% Cotton Luxury Bath Towel by Member's Mark! It really is the softest towel I've ever come across! It's everything you want in a towel - soft, fluffy, absorbent, and well made. My only wish for this towel is that it were bigger yet! I like to wrap the towel around me after getting out of the shower. I'm a big-chested gal, so it just wasn't enough to wrap. Still love the towel though! Can't beat the softness!

[This review was collected as part of a promotion.] I'm really surprised at the softness of this towel! It is much more softer after washing than I thought it would be. So many towels feel soft in the store but once washed... lose that for some reason Not only is this soft but it absorbs very well! I love that it's thick so it's like wrapping up in a cozy cocoon getting out of the bath! Definitely will be buying some more of these!

My husband and I bought these towels to refresh our master bathroom and just couldn't be more pleased! The quality is amazing, they're super soft, plush, and they wash up great! I received product and compensation from the Sam’s Club as part of a sponsored program. All opinions are my own.

[This review was collected as part of a promotion.] I couldn’t believe how good this towel’s quality! It’s thick and the material Is soft. I already like it! I like the light violet color. It is very good quality bath towel and hotel quality that’s saying isn’t a lie at all!!

[This review was collected as part of a promotion.] This towel is amazing. It is large and super soft. I absolutely love it!! Will definitely buy more of these! The color is also perfect! The size is absolutely great. Very pleased with this towel!

We bought the chocolate ones for our new house, they were thick, fluffy and soft. We've have had them for almost 2 years and the quality is still absolutely wonderful! They have washed up beautifully. As a matter of fact, my grown daughter asked for a set for Christmas and she love's them as well. Please continue to carry these wonderful towels, I can't find anything out there that compares for the quality and price!!

[This review was collected as part of a promotion.] I found myself conflicted at first, this towel is so soft and luxurious I kind of had a battle between using it for a blanket or a towel hahah, super soft, absorbent and stays soft even after washing! Great quality, highly recommended, turns drying off into an experience more than a chore

[This review was collected as part of a promotion.] I was lucky enough to get to try this towel through a sampling program. The size is huge! It's very soft and fluffy, but still dries very well. Holds up well with washing and drying as well. Comes in a good variety of colors.