[This review was collected as part of a promotion.] Strong is appropriate, for sure. This toilet paper will hold together without fail. Flimsy would never come into play as an adjective for this Charming product. I just found it to be a little harsh on the bottom. Strong and soft would be the winner in my book.

[This review was collected as part of a promotion.] Charmin Ultra Strong is my new favorite... it is firm but soft enough not to cause any discomfort after several uses. The paper holds up very well and does not leave any "white fuzz" after use. I will be purchasing moving forward and will be recommending it to my mother.

[This review was collected as part of a promotion.] This is the best toilet paper I have ever used. Charmin's Ultra Strong toilet paper is more than just an ordinary toilet paper. It is literally 3 to 4 times thicker than the commercial ones you see everywhere and about 2 times thicker than the average home toilet paper. I am really impressed at how soft and fluffy it is. Not only did I use half as many sheets as I always use, i use it for blowing my nose too (since its winter now and "runny nose season" is here). Its softer than regular kleenex to blow your nose. But in terms of its actual use, I don't know where to begin. Its strong (as the name states) but the name is honestly doing it injustice. Its really really strong. Its also fluffy and plush and feels so gentle when you are cleaning yourself. It feels smooth and you are clean with half the amount of sheets. Its just amazing to use overall and I suggest everyone try it even if you are intimidated by the price. Its definitely worth it.

[This review was collected as part of a promotion.] I am a one ply guy. I typically don't care which toilet paper I use as long as its the cheapest kind. I've been like this for years. Not anymore. I was shocked the difference a thick strong toilet paper can make. Ultra Strong Charmin was so great I could get away with using about 1/4 the amount of paper for each use without feeling like I wasn't getting the job done. It never broke and was so soft I don't think I could go back to other brands. I would recommend Charmin Ultra Strong to anyone and plan on continued use in the future.

[This review was collected as part of a promotion.] used the sample and really feels stronger than the charmin basic.it soaks up liquid spills completely on the first swipe. Recommended to my next door neighbor after showing him at his place when some juice was spilled. seems like he was convinced of the stronger than charmin basic.

[This review was collected as part of a promotion.] I was unimpressed with Charmin Ultra Strong. It says it lasts longer than other brands yet I ran out much quicker than the Scott's brand I usually use. It's thicker than it needs to be and I don't notice that much of a difference in softness.

[This review was collected as part of a promotion.] My family has been using the Charmin Soft vs. Charmin Ultra Strong brand. This product seems to have great durability and requires using less overall paper. I still think we prefer the soft charmin product however.

[This review was collected as part of a promotion.] We don't really talk about toilet paper because it's not "polite". Well guess what, somebody has got to say they want more comfort and strength in their TP. Charmin really listened and has created a great roll that gets the job done. It is soft and cushy while at the same time, not shredding at first tug. The only thing it left us wishing for was a larger roll!

[This review was collected as part of a promotion.] We don't usually use soft. quilted toilet paper. We did like the Charmin though. It wasn't so thick that it didn't clean right, and I didn't have to worry about it clogging up the pipes. I would recommend the Charmin for the softness and the cleaning ability. i would continue to use it.

[This review was collected as part of a promotion.] I typically use the store brand bathroom tissue of the same variety. It leaves a powder around the toilet paper holder for some reason. This stuff has kept everything clean and is more comfortable in the long run to use. It's also a lot more durable.