I have been a loyal customer for years. In a purchase a month ago, I noticed the width of the rolls was almost 1/2 inch narrower than normal. I thought this was just a mistake, ( saved the cardboard roll to be sure). I bought your product this month & again the rolls are narrower. I am sure this is a way of increasing your profits but it is a quality issue to me & it causes the use of more paper & therefore an increase in cost to me & everyone else. People's bottoms aren't getting any smaller & you advertise that you need to use less when you go. You may want to reconsider your decision to cut the rolls in an effort to keep your customers.

[This review was collected as part of a promotion.] Charmin Ultra Strong is legit the greatest invention ever. It really has no competition whatsoever. It's strong yet soft and gets the job done. It's durable, thick and not abrasive. It also isn't flakey or linty like the others.

[This review was collected as part of a promotion.] Everyone from my 2 year old daughter, all the way to my 30 year old husband loves Charmin Ultra Strong toilet paper! Not only does it leave your bottom perfectly clean, but it also holds up really well! We have never had an "accident" with this toilet paper and I don't think we ever will! They also offer coupons for this toilet paper quite frequently!

[This review was collected as part of a promotion.] In using this toilet paper, I can tell it is made of high quality. It is much softer than my other toilet paper (Scott) and less abrasive. My wife and daughter also remarked on the softness. I would recommend it to others.

[This review was collected as part of a promotion.] The toilet paper is thick, I'll give them that. However, they left out the comfort that I love from their other style. While it did the job, it wasn't as pleasant and soft on my bum as the other style. Needless to say I won't be switching to this style.

[This review was collected as part of a promotion.] What a great Toilet Paper when you can combine both strength and comfort you have a winning product i can not express how great this toilet paper is the comfort and strength are like nothing ive used before congrats to charmin you have a winning combo in the bathroom game.

[This review was collected as part of a promotion.] Charmin Ultra Strong is so much better than the stuff my wife recently bought (it was cheap she said). Charmin doesn't leave paper residue behind like the cheap stuff and feels so much more soft. I don't feel like I need to take a shower after using Charmin! Well worth paying a little extra for.

[This review was collected as part of a promotion.] Quality, strong paper as expected from Charmin. None of that cheap "store brand" stuff here. It is definitely stronger - even just by the feel. Rolls could be a little bit wider than they are, but overall - great.

[This review was collected as part of a promotion.] I usually go with Charmin Ultra Soft - but Ultra Strong was also really good. The softness was actually not really too noticeably different from Ultra Soft. It was thick enough for my needs, overall a good product.

[This review was collected as part of a promotion.] As a toilet paper connoisseur, I like to try different brands and different styles. In fact, when I meet people, I like to ask if they "fold or wad" their toilet paper. While it is generally awkward for them to answer, it is a GREAT ice breaker. Anyway, I fold. Three sheets, folded into each other. This toilet paper is one of the best I've used. it is soft and it is strong, 2 requirements for good toilet paper. I'll be buying some in the future for sure.