Not very soft. We purchased 2 to try them out. Will not purchase more.

Hand towels are soft and wash well.

Love these plush luxurious towels.

Very soft and thick and quality

Wonderfully soft, thick and well-constructed.

Very soft and fluffy like the matching towels.

Nice quality

I love, love, love these towels!!! Luxury look and feel, yet very affordable!! They have held up well to more than a year of use and washes in our busy home of 7, too! The only complaint I have is they did away with all the darker richer colors. I would love to see the return of the Peacock color I previously purchased and still love, as well as the additions of a darker mustard yellow, emerald green, and rust, etc. I personally love these tones in my home year round, but I especially wish I could buy these towels in darker jewel tones to spice up my bathroom decor for the fall season!

Thick nice towels

I saw these towels at Om Float in Ashburn, VA, and they were the best white towels I had seen in a long time. I was shocked to learn the owner bought that at Sam's Club. I ran out and bought a set for myself immediately. Six dollars for a bath towel. I just hope Sam's keeps selling these, so when mine wear out I can replace them. Highly recommend if you like cotton towels.