[This review was collected as part of a promotion.] This towel seems to be very high quality, better than I expected from a Sam's Club brand product. Soft, dense, fluffy feeling after a wash. The trim bands have not caused any weird warping to keep the towel from lying flat, at least not after a single wash. I'll be interested to see how they hold up over time.

[This review was collected as part of a promotion.] I was pleasantly surprised just how soft this bath towel really is! Not only is it exceptionally soft, but huge! I'm going to be purchasing a couple of different colors for my other bathroom, the quality is wonderful!

[This review was collected as part of a promotion.] Wow! I am blown away by the soft, fluffiness, and sheer size of this towel. This is definitely what I would consider a luxury spa towel, something you'd expect to see at a five star resort hotel, because it is premium quality. I got the white one, and it was super duper absorbent and so gentle on my skin, it felt like I was drying off with a cloud. The cotton feels top quality and held up great in the washing machine, not a thread out of place. I am planning on buying the whole matching set.

[This review was collected as part of a promotion.] I really like this towel because it is so soft and durable. There is nothing like it in the entire world. I really enjoyed it there is nothing like it. I would recommend this towel to everybody. It is the best towel I have ever used.

[This review was collected as part of a promotion.] I love how comfortable these towels are and how big and thick they are .Very nice quality .They feel very soft against my skin and i like the fact that with the size of it it doesn't take long to dry my body off .I did not give 5 stars beings for the first or 6 washes there was a ton of lint and fluff that came out in my washer and dryer and all over my wet body .I had to wipe out the washer and change the lint filter after each wash .I have now washed them over 12 times and all though they do still produce lint its no where near as bad as it was.Id recommend washing a few t more times than usual before first use

[This review was collected as part of a promotion.] I really really love this towel and I want to get more it's so soft and big. the color is very vibrant and I washed the towel a ng it's still soft and the color didn't fade at all. I definitely want to get more

[This review was collected as part of a promotion.] This towel is exactly what I needed. I've been looking for a luxury towel that looks beautiful and feels soft, even after being washed. The towel is thick and absorbs very well. It did not pill after being washed and I look forward to using this towel for a long time.

[This review was collected as part of a promotion.] This is a very nice thick luxury towel. I use it more for decorative purposes as it matches my shower curtain. This towel is so thick that it's a little too thick to dry off with after a shower. The color stays true after a couple rounds in the washer and dryer.

[This review was collected as part of a promotion.] This towel is pretty big and very comfortable and soft. It seems to dry my body much faster than my other towels too. I really like this towel and I would recommend this product to a friend. The color is lighter than I thought it would be, but was not a deal breaker.

[This review was collected as part of a promotion.] The towel is bigger and softer then I had expected. It is 100% cotton and very absorbent. I got mine in white. The color pops brightly and is not a dull or grey toned white. Since it is very big it covers a small child and even teen completely. Perfect to not drip water or could even work for the beach.