This cooler is rigid but soft. It won’t lose its shape like some normal soft side coolers but it isn’t made of the traditional hard materials. I appreciate the handle on top, shoulder strap, as well as the side handles so you can lift it up easily. Many options for carrying this! The zippers are a bit stiff, but have a unique handle so they are easier to pull open in spite of their stiffness. Lubricant is provided for the zippers which I found interesting! It will hold 24 cans, but there won’t be much room for ice so consider that.

Just couldn’t pay the price for a Yeti. This works fine for my beer

Great quality. Definitely worth the purchase!!

We are extremely happy with this purchase! We have used for road trips in the car and we have been very impressed!!

This cooler is surprisingly lightweight and very nice! I chose the green and it is a lovely shade. I especially love the side pockets and adjustable strap. They also included a tube of zipper lubricant, which I thought was great!

This is an excellent cooler. It is a nice size, color, and good looking. It doesn’t take up too much room in the car but fits a lot of items inside it. It is highly recommended. There are two different strap lengths as well.

We love this cooler! The size is perfect and holds so much, but also looks great! We have already used it at a sporting event and a weekend away with friends, and it was so handy for both occasions. The shoulder strap is long enough to carry comfortably (also padded!) but has shorter double straps to carry by hand as well. Seems to be well made and kept foods cold for extended periods of time. Looking forward to using it lots this summer!

This 24 can cooler is more spacious than it looks at first sight. 24 can fits nicely with some room to spare. The waterproof material is easy to clean off and the additional pockets on the sides and front can hold snacks and bottle openers. There is a short strap attached and a longer detachable strap. The zip is a little touch to get going but they do include zipper lube for it which helps. The blue color is so pretty and will look great at the beach, lake or by the pool!

Now this is a cooler bag! The quality of this bag is great. I love that it has a strap. I’ve used this cooler plenty of times and it’s kept my food just fine. I feel like it’ll last me a while.It’s perfect for day trips! I’m very satisfied with my purchase.

This is a great very sturdy shoulder strap cooler. The design is very solid, the hardware is top notch (durable steel). The straps are all reinforced and thick. I also love how deeply insulated the sides and top are to keep things cool. The side pockets are a bit small not a lot of stretch so good for small things not extra cans or a bottles. The front pocket isn't insulated so again for something small like a snack or sandwich, it's slightly rigid so helps prevent crushing whatever you put there. The zipper pulls are great with the extra two prong pull system as the zippers themselves are very stiff to operate (they provide silicone gel to help lubricate) but they're still very hard to move which just means it keeps the insulation better overall. Love the rubber sealed bottom to prevent water seepage. My only issue is the internal dimensions. It will fit 24 cans as shown (3x4 by 2 high) but that doesn't leave room for ice packs just the cans which is why this is only getting 4 stars. Otherwise it's great.