The pillow conforms to the shape of your head and doesn't flatten. It is a good balance of firmness and softness.

Pillow is awesome, even better then expected. It was a gift for my son in law and he loves it, said he doesn’t wake up with neck pain anymore.

I was waking up with back and neck pain with my old pillow and that immediately stopped with the GhostPillow. Great product so far.

My wife loves this pillow. It provides a lot of support for her neck and stays very cool at night. Great purchase.

I would say it's medium firm, 7.5 out of 10. Shoulder and hip pain have improved and waking less often during the night. It's a keeper!

It's cooler than my previous pillow when I first lay down but I still wake up hot around my head like before.

The pillow is great! It truly does keep me cool during the night. It's very comfortable. It is just what I wanted for a very reasonable price.

Has definitely provided a world of difference for my sleep, no more neck pain when I wake up, would recommend.

I was soppose to get my pillow today never heard from ghost o fed express I would like to know what's going on I am Not getting no response

It does what you claim and cools my head and neck at night. I absolutely love it. I recommend it highly.