These are used as a secondary pillow and unlike that they are med firm and retain their shape.

The firmness is perfect, it is honestly in between soft and hard. It is the perfect medium.

My son sleeps on this nightly since getting this. He is sleeping so much better! Great purchase

Great pillow, would like to have a king size version, but otherwise no complaints.

So soft but still provides the right support. Like I’m laying on a cloud. Love it!

The pillows are quite comfortable and quite luxurious.

I love the bed. It was easy to install and it is very comfortable.

These pillows are wonderful- perfectly firm with a bit of squish and rebound. Love it!

I'm picky about my pillows, but totally in love with these

Love these pillows! Soft but cradle head and neck perfectly