[This review was collected as part of a promotion.] Positives: I’ve used this detergent on white, colorful, and black loads, and my items have come out clean with no noticeable fading. I was especially impressed that the detergent removed body odor from workout clothes! I use no more than 2 tablespoons per large load, and the detergent is still very effective on odors. Negatives: This detergent is a bit too scented in my opinion, but at least the scent is a softer, more muted scent than most other major brands. I also noticed that the detergent alone didn’t get rid of tougher dirt and paint stains on my kids’ clothes, so an additional stain remover is needed for some stains.

[This review was collected as part of a promotion.] I received a sample of Tide Ultra Oxi White+Bright Liquid Laundry Detergent from Influenster in exchange for my honest review and opinion. Tide Ultra Oxi White+Bright liquid laundry detergent works the best iny opinion! It's powerful, gets the job done, smells great, and always gentle on your washing machine.

[This review was collected as part of a promotion.] Tide has consistently met my expectations, being my preferred detergent brand. The scent of Ultra Oxi white + bright is impressive, leaving a nice smell on clothes. While I haven't used it with whites, it's a reliable detergent option. I received this product for free from Tide and Influenster in return of my honest review.

[This review was collected as part of a promotion.] I am old school and still have an original top loading washer so I don't know if that makes a difference on the amount of soap to use. It takes very little detergent to clean efficiently. The fragrance is a bit heavy for my preference but it does the job.

[This review was collected as part of a promotion.] It says that this size bottle should last up to 44 loads... I have only used for 3 loads so far and have a decent amount left. The detergent is unscented but still has a basic clean laundry scent. I like how you can also use this detergent on colors and not just whites. The cap is durable, easy to hold and shows a measuring scale. It's also very easy and mess-free to pour back any extra detergent into the bottle if need to. As far as the "advanced stain removal"... The whites are brighter but it did not fully remove stains. I normally use Purex and comparing the two... There really isn't much difference. Not sure if I would switch to this detergent because it didn't really impress me that much. I took before and after photos of my shark vacmop cloth to show how the Tide detergent cleaned. The pic on the wooden floor was taken pre-wash of the cloth and the pic on top of the dryer was taken after washing/drying.

[This review was collected as part of a promotion.] I love that this is made to make brights white but is also safe on colors. The think this product would be a hit if it also came in pod form. This is perfect to take on vacation to our resort and use this instead of the detergent they provide.

[This review was collected as part of a promotion.] "Tide Oxi White + Bright is a game-changer in the laundry world. Its cleaning power is unmatched, effortlessly tackling tough stains and leaving clothes looking bright and fresh. The packaging is convenient and user-friendly, with a no-mess dispenser that ensures precise pouring every time. In terms of effectiveness, this detergent excels, even on heavily soiled items, making it worth every penny. When it comes to value for money, Tide Oxi White + Bright delivers results that justify its price tag. And let's not forget the delightful scent it leaves on laundry, a subtle yet invigorating fragrance that lingers long after the wash cycle. Overall, Tide Oxi White + Bright is a must-have for anyone seeking pristine whites and vibrant colors with minimal effort."

[This review was collected as part of a promotion.] I regularly use Tide but had not tried this Tide Ultra Oxi white before. Honestly, not sure I’ve ever even noticed it in stores. It has a clean scent like Tide original. I use Tide because it has good cleaning power and this version is no exception. Other detergents can seem watered down, but Tide is never that way. I can’t say I noticed a big difference in the whiteness and brightness of what I washed but maybe it makes a difference on bright whites or more soiled items? I like that it is safe to use on colors. Overall a solid detergent.

[This review was collected as part of a promotion.] This laundry detergent takes clean laundry to a whole new level. There is a noticeable difference in brightness, the thickness of the detergent give confidence of quality ingredients and the smell…it’s magical. Your clothes smell amazing throughout the entire wash dry process. This is worth paying the extra money for.

[This review was collected as part of a promotion.] Tide is my favorite. This cleaned my clothes really well. It removed stains without changing the color of my clothes. The scent is really nice, not strong or overwhelming. Just that nice clean smell.