Not a big review writer but this unacceptably incompetent product label has me incensed. It's actually an insult to the consumer. The •purpose• of an item's title is to represent it in an identifiable context. We purchase products based solely on the name %26 how descriptive it is. We expect it to be a reliable, accurate depiction of what's inside the package. Highest priority is given to precise labeling, what it conveys to the buyer %26 is meticulously researched for marketability by most reasonable successful corporations. This branding not only lacks common sense, it's downright fallacious. "Puff" is a widely relatable word that implies a light fluffy texture. Marshmallows %26 PB are almost synonymous w/ the term. Can't imagine a person on God's green earth actually anticipating the marshmallow to be a thick, chewy texture. No PB present in the other. They're both much more of a nougat consistency. It's simply offensive. Defies logic as to what the endgame here was.

Tasty! The smores flavor is way better than the peanut butter. The graham texture helps in the smores one and the peanut butter has a bit of a strange aftertaste but not bad. Not really sure why they're called "puffs" though, that's very much not the description that comes to mind for me. I was expecting something light and airy, but they're dense and chewy like mochi instead. I don't mind personally, but not what I was expecting.

I should have purchased a single bar before I went to buy a giant pack. The texture of these puff bars is odd. It seems like a very dense marshmallow. Unfortunately, the peanut butter cup bar did not taste like peanut butter at all. I will keep them, but I'm going to have to find a creative way to use them.

It was a texture thing for me. The insides didn't break off very well when you bit into it

Flavor is good. Texting is really squishy

I would not recommend this product. The texture and taste are not appealing at all!

Eww I would never buy these again. They taste disgusting and the filling is like eating foam. I felt like I was eating a pool noodle. I don’t feel like I’m a very picky person but these are NOT it.

I absolutely loved the peanut butter built puff bar and I'm not even a fan of peanut butter. This flavor is second best to the coconut, in my opinion and far better than other dry protein bars.

The inside texture is not what would be expected; its chewy like a gummy or maybe even marshmallow-like. The outside chocolate was rich and flavorful.

Loved the peanut butter! If you like marshmallows you’ll like the consistency of these bars. In my opinion each Built bar I’ve tried has been delicious.