Very nice li gloss, bought it to try while on sale, would buy again. Goes on smooth, doesn't taste nasty and doesn't burn

Makes my lips smooth and does plump my lips a little

I am very happy with this product. It exceeded my expectations.

Works as promised. Smells funky. Super dry lips for days after. Using sparinly for special occasions.

Moisturizes lips, but plumping was slight.

I constantly apply it but see nothing and feel nothing. Very disappointed.

Tingles, but no visible plumping

I have been using this product since the day I bought it two just sometimes three times a day and there is no difference nothing at all!

This lip balm is a total scam and a lie! Advertised as lip plumbing it does nothing at all, just a glorified vaseline for 10x the price. After purchasing I found a lot of reviews online and facebook with everyone except for the "brand ambassadors" who got it for free saying it does absolutely nothing. What a shame for the brand to stoop this low and misadvertise! I am now rethinking all my products from this brand! Do your own research and see their claims of plumbing are just made up sales tactic. They claim 90% saw plumber lips and reviews of actual customers show at least 90% didn't see ANYTHING!!

Nothing but a $40 lip goop. It definitely doesn't plump my lips at all and I can't even say it it's a lip balm because it really dries my lips out to the point they peel if I use it for a few days in a row. I'm returning this for a refund. I should have done some more research before purchasing and wasting my money but ROC used to be a reliable company. I'll definitely research more if I ever decide to buy their products again. Do better ROC. Also, Sam's should discontinue this product.