Hi there. Thank you for reaching us. I&#39;m so sorry to hear that your new LG 70UQ7070ZUD TV arrived with a cracked screen. I can only imagine how frustrating and disappointing it must be to receive a damaged product.<br /><br />I want to acknowledge your frustration and apologize for the inconvenience this has caused. You were excited to start enjoying your new TV, and instead, you&#39;re dealing with a damaged product that&#39;s not functional.<br /><br />I understand that you&#39;ve just brought it home and turned it on, and that&#39;s when you noticed the issue. I want to assure you that we take situations like this very seriously, and we&#39;ll do everything we can to make it right. Please reach out to us on social media &#64;LGUSSupport so we can help you further. ^Cris

Hi, Tho. Thank you for sharing your experience with the LG TV (70UQ7070ZUD) model. We understand your concern about the performance and picture quality didn’t meet your expectations. We strive to provide reliable, high-quality products that exceed our customer&#39;s needs and expectations. <br /><br />For improved responsiveness, we recommend checking for software updates via Settings &gt; All Settings &gt; Support &gt; Software Update to ensure your TV has the latest firmware. For picture quality, adjusting the Picture Mode to Cinema or Expert and fine-tuning the Backlight, Contrast, and Sharpness settings in the Advanced Settings menu may provide a better viewing experience. For more information, you may visit https://www.lg.com/us/support/help-library/lg-tv-picture-quality-and-optimization--20152175493545. If these steps don’t help, please send us a private message on social media &#64;LGUSSupport. Our team would be happy to assist further and explore options to enhance your experience.<br /><br />We appreciate your feedback—it helps us improve. ^Juvy