[This review was collected as part of a promotion.] I'm really surprised at the softness of this towel! It is much more softer after washing than I thought it would be. So many towels feel soft in the store but once washed... lose that for some reason Not only is this soft but it absorbs very well! I love that it's thick so it's like wrapping up in a cozy cocoon getting out of the bath! Definitely will be buying some more of these!

Very soft and thick. Definitely going to shed the first few washes. These towels take forever to dry. Could only dry 3 at a time and took about 1.5 for each 3 I dried. I live by myself so not a big deal for me. If you have a big family that uses alot of towels then keep this in mind.

[This review was collected as part of a promotion.] This is the most comfortable, soft, luscious towel I have ever used. I highly recommend it. The first time I used it, I knew it would be my favorite. It absorbs quickly and lint free which is a major plus!

[This review was collected as part of a promotion.] This is a huge oversized towel, I really love the length as I only need one towel for my body. This towel definately does the trick above and beyond. I love this towel is very absorbant and dries fairly fast. This towel fits all the way around my body with a bit more to spare, this towel is nicely put together and is very soft.This towel does great in dryer and it feels like it would last a long time.

[This review was collected as part of a promotion.] The hotel premier towel is exactly what I was looking for. It stays fluffy and thick wash after wash without pilling or getting rough. It's also HUGE and wraps all the way around this plush ladies body. Love it!

[This review was collected as part of a promotion.] I rec'd this product for free for my honest review. This bath towel is great! It is so, so soft, but highly absorbent. It is a good size, not huge but big enough to be cozy. It seemed to dry quickly enough. I would recommend.

[This review was collected as part of a promotion.] This towel seems to be very high quality, better than I expected from a Sam's Club brand product. Soft, dense, fluffy feeling after a wash. The trim bands have not caused any weird warping to keep the towel from lying flat, at least not after a single wash. I'll be interested to see how they hold up over time.

[This review was collected as part of a promotion.] I got one of these towels in white and was so happy I did. I got it to try out and was so impressed with the quality that I bought the whole set. The bath towels are super long which is great for my husband. They are thick and very absorbent and hold up well after being washed. I even have wiped my hands on them after washing off makeup and am impressed that the color doesn't fade or change from my makeup and face washes. Very, very happy with these!

[This review was collected as part of a promotion.] This bath towel is the best towel I have ever owned. I love the quality of it! It is so soft and absorbent. The towel measures 30 inches by 58 inches and I'm sure weighs close to 5 pounds. A very nice oversized bath towel that is made with 100% cotton. I thought the towel would give off a lot of fuzzies during its first wash but I was wrong, it did not. This towel has now gone through several cycles of washing and drying but still maintains its excellent quality. The bath towel is part of the Hotel Premier Collection and I will be adding this brand of towels to my linen closet.

[This review was collected as part of a promotion.] I love this towel so much! I love that it’s “oversized” and I don’t have to worry about not being covered. It is also very soft and absorbant, this towel is great quality. I love the color I chose as well.