[This review was collected as part of a promotion.] This towel is very soft and plush. We have only had this a couple weeks, but so far, it is holding up very nicely and has remained soft and absorbent through the washes. The white is still very vibrant as well.

[This review was collected as part of a promotion.] This towel was a great size (in my opinion larger than a typical bath towel). It was also very plush and soft. Best of all, it was very absorbent. I will be buying more of these. I plan to have a whole set.

[This review was collected as part of a promotion.] I was given this towel to review. I absolutely love it! Its huge and so soft! The only thing I would change is the color... mine is white. It dries you off quickly and is much bigger than my other bath towels.

[This review was collected as part of a promotion.] I got the oversized white towel. Towel is big enough to go around my body and does a pretty good job of absorbing water. Towel does it’s job! I will definitely be purchasing this when my towels are in need of replacing!

[This review was collected as part of a promotion.] This is really a top quality towel. It's heavy, and very soft. Feels luxurious to the touch. The loops aren't overly long, but it's still very plush feeling. Washes very well, and dries great! Looks just as new as the day I received it. Very absorbent too!

[This review was collected as part of a promotion.] This is the first towel I have used that is soft, fluffy, AND dries you quickly. It also dries quickly right out of the washer. This towel is so comfortable. It kept me warm as I got ready for my day.

[This review was collected as part of a promotion.] I really like this towel because it is so soft and durable. There is nothing like it in the entire world. I really enjoyed it there is nothing like it. I would recommend this towel to everybody. It is the best towel I have ever used.

[This review was collected as part of a promotion.] These towels are great quality! They are thick and soft and made to last! The towel is large and made to fit even the tallest person. Feels like 5 star hotel quality. Luxurious would be a great word to describe.

[This review was collected as part of a promotion.] I love how luxurious and soft this oversized bath towel feels! It provides superior absorbency thanks to its "air-rich" technology, and the high quality 100% cotton feels so nice and cozy, plush, heavy and has the perfect thickness for a bath towel. I love that this towel creates low lint after washing in the dryer, and stays soft and fluffy for a long time! This bath towel has definitely exceeded my expectations and I highly recommend it, excellent quality and size! I will definitely buy more! I received a free sample of this product for testing purposes in exchange for my honest review.

[This review was collected as part of a promotion.] So very soft! The Hotel Premier Collection towels are all sorts of fuzzy and soft! I have washed it twice and it is still just as fuzzy and soft as it was before I washed it. I am very pleased with this towel and will definitely be buying more in the future!