Hi BIKRAMJIT,<br /><br />We appreciate your feedback on the picture quality of Samsung’s U7900F TV. If the image doesn’t quite match your preferences, there are several adjustments you can make to better suit your viewing environment and content type.<br /><br />First, please ensure your TV is running the latest firmware, as updates may include important picture quality enhancements. Go to: Home &gt; Left directional button &gt; Settings &gt; Support &gt; Software Update &gt; Update Now<br /><br />To explore picture mode options, navigate to: Home &gt; Left directional button &gt; Settings &gt; All Settings &gt; Picture &gt; Picture Mode. Options include:<br />• Standard – Ideal for general viewing<br />• Dynamic – Brighter and more vibrant for well-lit spaces<br />• Eco – Optimized for energy efficiency<br />• Movie – Best for viewing in low light<br />• Filmmaker Mode – Preserves the content creator’s intent and disables motion smoothing for supported content<br /><br />You can further customize your image by going to: Settings &gt; All Settings &gt; Picture &gt; Expert Settings, where you can adjust Brightness, Contrast, Color Tone, Sharpness, Contrast Enhancer and more.<br /><br />If you’d like help finding the best picture settings for your preferences, please don’t hesitate to contact Samsung Support at 1-800-SAMSUNG, available 8AM – 12AM EST, 7 days a week. You can also LiveChat with an agent or explore additional resources on our website by clicking the ‘Support’ link.<br /><br />~ Samsung Advisor