This one is not sweet enough to feel like you're getting a cheat meal. I treat this one like a usual protein bar, with that said, it is quite good. If you want a quick fix that will hold you over until you can get a full meal, but with not too many calories and with a protein focus, I would recommend these bars and this flavor.

Best plant based vegan protein bar on the market hands down. Other ones either taste like protein bars or have an odd taste but TruBars are by far the tastiest and I have it as a dessert every day. The cookie dough is by far my favorite, with the birthday cake one being my next favorite. I take them with me on road trips and on hikes and eat them at home, honestly my day isn't complete without one lol. I just wish they were a bit more affordable, because it's hard to keep up with the cost especially when times are tougher, but if it means them keeping the same quality then what can you do.

My picky teenager loves these. I’ve had to set a limit on how many she can eat a week! I recommend these and I will buy again.

Excellent flavor that has a true strawberry taste. Most fruit flavors in bars have a distinct medicinal taste. This bar is very close to the real thing.

These bars are very soft and easy to eat. The cookie dough has a thin chocolate coating, while the strawberry shortcake has a not too sweet glaze. The taste is great and unique to these bars compared to other artificial tasting protein bars.

I am constantly on the search for a good gluten free bar. Since finding out I cannot eat gluten I have struggled sometimes to find things I love and to have in my bag when I am places that do not have anything gluten free. These are delicious. I love the strawberry one so much.

They are quite tasty and filling. They do not travel well.....that is...when going on an outing, they get a little gooey.

Here’s a tip: when you want to eat one of these, stick it in your pocket for a bit to let it warm up. It’s good as is, but the warmth makes it taste like a fudgy, underbaked cookie. This was the first flavor I ever tried and I couldn’t believe how decadent it was for a bar.

I really wanted to like these TRUBAR plant-based protein bars, but unfortunately, they were just way too sweet for my taste. The flavors sounded great, but each bar felt more like a candy bar than a protein snack. If you’re sensitive to sweetness or prefer something more balanced, this probably isn’t the right choice. Disappointed overall.

It taste like dirt