[This review was collected as part of a promotion.] This has done great for me. I am a long term Sensodyne user and I need the sensitivity protection. I noticed a real difference in the shade of my teeth. They are brighter and lighter.

[This review was collected as part of a promotion.] Very much enjoying this toothpaste so far. I typically don’t seek out whitening toothpastes but I like that this is for sensitive teeth. It foams up nicely and has a great fresh flavor.

I think this toothpaste is a good consistency.It was very easy on my sensitive gums and teeth. I shall buy more of . Great product for my money

I have been using this for 2 months now and I don't see any improvement. Not 1 shade lighter let alone 2 shades. FALSE advertisement.

[This review was collected as part of a promotion.] It made my teeth whiter. I love it! No sensitivity.

[This review was collected as part of a promotion.] It's very good, it's worthy to use, it really helped me.

I like it it's great toothpaste I mean you can't ask for anything better and make your mouth feel all fresh

Actually brightens a shade or two . The taste could be improved It tastes like dirt with a lot of sweet and low In it

After only 2 weeks I have noticeably whiter teeth ! I am very satisfied with this new product. Plus no sensitivity.

Not as advertised no improvement on white, but left a sticky white filming, don't buy waste your money