[This review was collected as part of a promotion.] This gadget is so fun. I thought id be giving it to my daughter and it would wind up in a corner. So easy to assembly, and allows for such creative play. Not to mention the cord starts glowing as it is used. I definitely love this for summer noghts

[This review was collected as part of a promotion.] We loved it, its packaging is very compact, it comes with several colors of ribbons to create various figures of different colors, it is very innovative, it did not take us more than two minutes to understand the concept and know how to install each cartridge and how to use it, the instructions help a lot for its use, my daughters and my husband loved it, it is very safe to use, it does not cause harm or any accidents

[This review was collected as part of a promotion.] This is really cool! It included several strings in different colors. The glow in the dark effect was a nice surprise! It may just be user error but we did experience tangles in the string every so often. We’ve never had a toy like this so it was cool to explore with it. Very easy to load and unload.

[This review was collected as part of a promotion.] I won’t lie - I was a little skeptical of this toy. A string? Honestly, though, it was pretty fun and mesmerizing. Gives kids the chance to do something away from a screen that also allows their brains to wonder at the “how” (or to just have fun!).

[This review was collected as part of a promotion.] Looking at This magic string is amazing love the way this string propels over 6 feet into the air seemingly defying gravity love the way the string responds to your movement allowing you to create unlimited shapes

[This review was collected as part of a promotion.] This is a cool little toy that lights up and floats through the air. It is a boredom buster although it doesn't keep my child busy long before she gets bored. She does think it is pretty cool though. It is fairly safe I would have for any child above a toddlers age. It came in cool looking packing and the value is good for what it does.

[This review was collected as part of a promotion.] This thing is so awesome! You can do so many tricks with it! Very good value! We are obsessed with it! The black light on it keeps the string lit up even when not using it got a good amount of time.

[This review was collected as part of a promotion.] The Amax lighting "String Magic" was a blast for me (Dad). But the kids didn't really enjoy it. They kept shaking it up and down and getting the string kinked. I had it wrapping around people's heads and bodies but no one else could replicate. I would recommend it for older kids.

[This review was collected as part of a promotion.] Amazing fun product. It kept my five year old (and my husband) busy for hours. Super easy to put together, if it gets in a knot it’s easy for my five year old to take part and fix. Recommend to all parents!

[This review was collected as part of a promotion.] Compact and easy to use. My child and the neighborhood kids really enjoy playing with it. However, after a while, you may notice the string tends to get pulled inside. It’s very easy to fix and reattach, but younger kids around 4 or 5 years old may still need some help from an adult. That said, I still think it’s totally worth buying. Plus, it comes with 6 strings in 3 different colors, so you can easily swap them out.