[This review was collected as part of a promotion.] Easy to unbox and install. Picture and brightness are perfect for our large living room with lots of light. Very pleased with TV so far. Can't comment on sound, use a soundbar. Slim and light. Remote works well and pairs with our Echo TV cube seemlessly. Great deal for black friday.

[This review was collected as part of a promotion.] No TV is perfect, however for the money you are spending, I would assume better integration of the AI features as well as better overall OS features and customizability. However, picture is great and like any OLED the blacks and contrast are spectacular. If you can get this TV on a deal such as I have then you will have no real complaints (even though its on a deal, still very expensive). Oh and you should expect to get a sound system or sound bar if you are getting this TV, built in speakers not great.

[This review was collected as part of a promotion.] I bought this TV after having an older LG product for 10+ years, and I am blown away by how good it looks. Picture quality is great, especially when gaming. Incredibly thin so it looks great on the TV stand.

[This review was collected as part of a promotion.] The LG OLED77C5PUA is an excellent 77" TV with stunning picture quality, deep blacks, and vibrant colors. Movies, sports, and games look incredibly sharp thanks to the OLED panel and LG's AI processor. Gaming is outstanding with four HDMI 2.1 ports, 4K 144 Hz support, and very low input lag. The TV is sleek, easy to use, and packed with smart features. Sound is decent, but a soundbar makes it even better. Overall, a top-notch choice for anyone wanting a premium home theater experience.

[This review was collected as part of a promotion.] I recently purchased the LG OLED C5 in the 83” size, and it has exceeded every expectation. The picture quality is absolutely incredible—rich colors, perfect blacks, and stunning HDR performance. Even in my family room, which has multiple windows and a lot of natural light throughout the day, the C5 stays impressively bright without losing contrast or looking washed out. It handles bright-room viewing better than any OLED I've owned. The setup process was surprisingly fast and straightforward. LG's guided onboarding made it easy to get everything connected and ready to watch right away. Within minutes, I had my streaming apps installed and was already enjoying content. Overall, the C5 delivers a premium viewing experience in every way. If you're looking for a large-screen OLED that combines outstanding brightness, top-tier picture quality, and a hassle-free setup, this TV is an incredible choice.

[This review was collected as part of a promotion.] This tv is simply one of the best-looking TVs you can buy in 2025. It delivers perfect blacks and infinite contrast that make HDR content absolutely pop. Shadows are inky deep, bright highlights explode off the screen without blooming, and every scene—from moody noir films to sun-drenched nature documentaries—looks stunningly lifelike. Colors are rich yet natural, motion handling remains buttery smooth for sports and gaming, and the improved peak brightness over last year's C4 means it holds its own even in moderately bright rooms. Viewing angles are predictably flawless, so the picture stays impeccable no matter where you sit. If you want a massive 77-inch screen that makes movies and games feel cinematic, the LG C5 is hard to beat. Contrast and picture quality are reference-level—everything else is just a bonus.

[This review was collected as part of a promotion.] Purchased the 77" C5 after upgrading from a QLED, and it has completely exceeded my expectations. This is easily one of the best OLED TVs on the market. The colors are vibrant, the blacks are incredibly deep, and the 4K picture quality is stunning. Our room gets plenty of light, yet the TV's brightness and contrast remain crisp with virtually no reflections. Even the built-in speakers deliver an impressive, theater-like audio experience right at home. Highly recommended.

[This review was collected as part of a promotion.] Received the tv and I was blown away right away. The 77 in is great for large rooms and it has no issues in naturally lit rooms. The sound is not bad either major improvement over regular tvs. And the inky blacks really make the oled great.vivid colors.

[This review was collected as part of a promotion.] The picture quality on this TV is outstanding. You'll notice details in movies you never saw before, like subtle textures on a door or nuanced lighting in dark scenes. Motion is incredibly smooth, and brightness of your room isn't an issue for us despite many windows. Even with ceiling lights on, reflections are minimal. Overall, the image quality is exceptional, and I couldn't recommend this TV more highly.

Very frustrating experience with the sound on the LG C5. There is no way to interface the sound output with analog speakers without some kind of expensive overly complex interface like a receiver. eARC doesn't allow use of the TV speaker for center channel and optical has no volume control. It's ridiculous that my cheap Vizio is capable of this but this expensive LG is not.