[This review was collected as part of a promotion.] I spent a good amount of time considering this tv vs several others and it just plain came out on top! The price differential vs size differential between this and the 83" made this the clear choice. Several similar-level models from other brands just didn't stack up against the brilliant picture quality and features. I've had the tv for over a week now and my family absolutely loves it!

[This review was collected as part of a promotion.] Purchased this TV on Thanksgiving 2025 and As a customer, I can confidently say that the LG OLED TV has exceeded my expectations in terms of picture quality and clarity. From the moment I turned it on, the difference was obvious. The colors look incredibly natural, the blacks are truly deep, and the overall contrast makes everything on screen feel more realistic and engaging. What impressed me the most is the exceptional clarity. Even when watching high-resolution content or fast-moving scenes, the picture remains sharp and smooth without any noticeable blur. Small details that I never noticed on my previous TV now stand out clearly, making movies, sports, and shows much more enjoyable. Dark scenes are handled beautifully, with no loss of detail, while bright scenes look vibrant without being harsh on the eyes. The viewing experience stays consistently excellent from any angle, which is great when watching with family or friends. Overall, as a customer, I feel the LG OLED TV is a premium product that truly delivers on its promise of superior picture quality and clarity. It has transformed my home entertainment experience, and I would highly recommend it to anyone looking for a visually stunning TV.

[This review was collected as part of a promotion.] I recently got the LG 77” C5 OLED TV, and let me tell you—this thing is a beast. I'm not a tech expert, just someone who loves watching movies, and sports. So here's my honest take. The picture is absolutely gorgeous. Blacks are super deep, colors are vibrant, and everything just looks more “alive.” Watching movies feels like being in a theater. Even regular cable looks better somehow. I didn't mess with too many settings—out of the box, it looked amazing. The sound is decent. It's clear and loud enough for everyday use, but if you really want that movie theater feel, you'll probably want a soundbar. I added one later and it made a big difference.

[This review was collected as part of a promotion.] The LG OLED77C5PUA is one of those TVs that immediately feels like an upgrade the moment you turn it on. The picture is incredibly sharp, with the kind of deep blacks and rich contrast that make movies and games look almost surreal, and the brightness is strong enough to give HDR content real punch without blowing out the details. Off-angle viewing is great too, which is a lifesaver if your couch setup isn't perfectly centered. The sound is surprisingly full for built-in speakers, though most people buying a TV this nice will probably still pair it with a soundbar. The only real downsides are the usual OLED quirks — reflections in bright rooms and a remote that feels a little more fiddly than it needs to be. It's a big, heavy TV, so setting it up isn't exactly a one-person job, but once it's in place, it's genuinely impressive for the price. Overall, it's a fantastic pick if you're after a huge, high-end screen without jumping into the crazy-expensive flagship tier.

[This review was collected as part of a promotion.] LG makes the screens for several vendors and they really have a terrific process and as a legacy branded industrial engineering firm, they build systems that both perform and dazzle. This 77 has it all. The image quality is fabulous, crisp and there remotes are responsive. We replaced the 65" B processor with the 77 C processor and it is a nice step up, but the B still commands watching sports or movies, the 65 is in the smaller den. I watch the usual through ROKU boxes, subscribe to YOUtubeTV and the major premium channels and have great image quality but not as good as BlueRay DVD but i only have 1 DVD because I gave them away for convenience...99% of what I watch is streamed and this gives you great image quality and sound, too...i have yet to want to bring my Paradigm system with the big Yamaha amplifier up to connect it to this 77 because it is good enough....and for concerts we wear the headsets through the ROKU or the LG blue tooth....great combo, I have grown to rely on LG.

[This review was collected as part of a promotion.] I recently purchased LC OLED C5 77inch model. First of all, the screen is very slick. Installation was very straight forward including the wall mounting. Once setup was done, I was playing out the setting to get the best screen experience. When I started adjusting the darkness level of black pixels, I saw huge difference. I tried setting the darkness level close to 0 to truly represent black pixels. And at night, I set darkness level to 0 for black pixels and I put complete black picture on screen. It was really hard to see if TV is showing black photo or it is just turned off. It was that good experience. The whole point for me to chose OLED was to better differentiate colored pixels from black pixels... And this LG TV does amazing job. Quite happy with the purchase.

[This review was collected as part of a promotion.] I just purchased this amazing model and it has amazing video clarity and the pixel saturation. Works perfect for my PS5. I am obsessed with it. The perfect black helps the other colors to pop up even more

[This review was collected as part of a promotion.] I upgraded from a 5 year old budget 65". What can I say? Wow. The 77" OLED looks amazing. So much thinner and sleeker than my old TV. Color and brightness is light years beyond what I had. Viewing from 11 feet away is perfect. Movies and shows feel immersive. Horror movie jump scares actually make me jump now. Motorcycle racing looks incredible. The C5 can handle the high speed action with ease. This new TV is also used for PS5 gaming and it looks amazing. Not even close to the LED. Games I previously played look and feel completely different. High refresh rate and the colors really change and enhance the gaming experience. WebOS is fine and user friendly. I'm not so sure about the remote yet. Overall, 10/10 would recommend this upgrade if you're coming from an older TV. OLED, this is the way.

[This review was collected as part of a promotion.] I recently upgraded to the LG OLED77C5PUA, and I couldn't be happier with the purchase. The picture quality is absolutely breathtaking — the depth, contrast, and color accuracy are on another level. Blacks are truly black, colors are rich and vibrant, and the overall image feels lifelike and cinematic no matter what I'm watching. The new processor is impressively fast, making navigation smooth and responsive. Apps open instantly, streaming is seamless, and even motion handling during fast scenes is incredibly fluid. The upscaling is also excellent — even older content looks sharper and more refined than ever. Beyond the performance, the design is sleek and modern, with ultra-thin bezels that make the screen feel like it's floating on the wall. Combined with its outstanding sound quality and smart features, this TV delivers a true home theater experience. Overall, the LG OLED77C5PUA is a masterpiece of picture quality and performance. If you're looking for a premium OLED that truly showcases what 4K can do, this is the one to get!

[This review was collected as part of a promotion.] The LG C5's OLED evo panel delivers outstanding picture quality, with perfect black levels and exceptional contrast thanks to its self-lit pixels. Colors are highly accurate and vibrant, supported by LG's claims of 100% color fidelity and volume. The new α9 Gen8 AI Processor significantly improves clarity by upscaling lower-resolution content and enhancing detail, while HDR formats like Dolby Vision, HDR10, and HLG ensure high-quality performance across all types of media. Brightness is noticeably improved compared to older OLED models due to the Brightness Booster technology, giving HDR content more pop, though some users note the image can feel slightly soft in dim rooms unless more aggressive picture modes are enabled. Overall, the C5 provides a cinematic, richly detailed viewing experience that stands out in both dark and moderately lit environments.