[This review was collected as part of a promotion.] The LG OLED C5 77” is an incredible TV. The picture quality is incredibly sharp, and the colors really pop in a way that makes movies and games feel more immersive compared to my previous TV. Dark scenes look rich and detailed, and bright scenes are vibrant. The smart features make it easy to use and the display options make it simple to navigate and switch between inputs, etc. It's a fantastic upgrade.

[This review was collected as part of a promotion.] After nine years with a 60-inch 4K LED TV, I finally upgraded to the LG 77-inch C5 OLED—and the difference is remarkable. The picture quality is far superior to my old set, with stunning brightness and saturation. Before buying, I worried about how OLEDs would perform in bright rooms, but those concerns disappeared quickly. Even with two windows letting in sunlight and the curtains open, the image remains vivid and sharp. Sound quality is decent, though I use a receiver, so that's not a concern for me. I haven't explored webOS much and probably won't, so I can't comment on the smart features. From the limited time I've spent with the TV and remote, everything seems straightforward enough. Overall, this OLED has exceeded my expectations—especially in picture quality—and I'm glad I made the switch.

[This review was collected as part of a promotion.] I have been wanting one of these TVs for several year and finally decided to get one and it has definitely been worth the wait! I can't even describe in words just how better the picture looks on this OLED. Everything runs incredibly fast and smooth. I highly recommend this TV to anyone!

[This review was collected as part of a promotion.] I recently upgraded from the LG CX to the C5, and I'm really impressed. The picture quality is definitely better, especially with older content. The new processor does a great job upscaling lower-quality video, and motion is smoother too. The blacks and contrast are as great; HDR feels a bit brighter than on the CX. One thing I noticed right away is that the anti-reflective coating seems way better on the C5. Less glare, even with windows nearby, which is a big plus if you're watching in a bright room.

[This review was collected as part of a promotion.] Great picture quality and immersive viewing experience at a 12' viewing distance. Well packed (It's a giant box), easy enough to get mounted up on the wall, and very thin. I was pleasantly surprised by the built in webos interface for how responsive and intuitive it is to navigate with the magic remote. So far we haven't felt the need to install an external media viewer, and are going to stick with the built in app. I like the customizable picture settings with being able to tune in sharpening, upscaling, gamma, color temp etc. The brightness is more than sufficient for my fairly dark living room, and I even turned down the max brightness a little given our environment. If you're in a dark room, you really don't need the brighter models. I didn't expect much form the built-in speakers, so I paired it with an old soundbar with the intention of upgrading it later.

[This review was collected as part of a promotion.] The LG C5 77" OLED delivers incredibly sharp, detailed images with outstanding clarity. Even fast-moving scenes look crisp, and the OLED's pixel-level contrast makes everything pop with rich colors and deep blacks. Pictures look refined, smooth, and beautifully accurate — easily one of the best visual experiences you can get in a TV this size.

[This review was collected as part of a promotion.] Performance wise, this TV is smooth. LG's new processor handles motion better than older models, so fast scenes don't blur as much. Gaming on it is really good with low input lag, all the HDMI 2.1 features, and a picture that makes games look like they were made for this screen. The built-in webOS still has its little quirks, but it's quick and easy to bounce between apps. For a TV this big, the sound is better than expected, though most people will still want a soundbar. Overall, the 77” LG C5 OLED is one of those TVs that makes everything you watch feel premium. It's not cheap, but once you see it in action, it's hard to go back.

[This review was collected as part of a promotion.] The LG C5 OLED is one of those TVs that immediately feels extraordinary. The first night I set it up, I played a movie I'd watched dozens of times, only to be stunned by how different it looked. The perfect black levels created real depth, making bright highlights feel almost three-dimensional. Shadows were rich with detail, revealing subtle textures I'd never noticed before. It felt like rediscovering something familiar through a new lens. As I switched between movies, shows, and sports, the α9 Gen 8 AI processor proved its value. Older content looked naturally sharper, action scenes stayed smooth, and colors remained accurate no matter what I was watching. When I connected my gaming console, the 144Hz refresh rate and low input lag instantly stood out; gameplay felt fluid, precise, and intensely immersive. WebOS 25 added to the experience with quick app loading, easy navigation, and thoughtful recommendations. The TV's design, slim and modern, fit beautifully into the room without drawing attention to itself. Even before adding a soundbar, dialogue was clear and the audio had surprising depth. What impressed me most, though, was the consistency, no matter the content, the C5 delivered a cinematic, vibrant, and genuinely exciting viewing experience every time.

[This review was collected as part of a promotion.] The 2025 LG C5 77” has absolutely exceeded my expectations. The picture quality is stunning—deep blacks, vibrant colors, and incredibly smooth motion that makes everything from movies to sports feel more immersive. LG clearly refined their OLED processing again this year, and it shows. The feature set is equally impressive. The updated webOS runs fast and clean, the gaming features are top-tier, and the smart dimming/brightness adjustments work seamlessly in different lighting conditions. Setup was simple, and the overall build quality feels premium without an inflated price tag. For anyone looking to step into the OLED world without overspending, I can't recommend this TV enough. It's an outstanding entry point with performance that rivals much more expensive models. A fantastic buy.

[This review was collected as part of a promotion.] ✔ OLED Brightness Boost The C5 uses LG's latest OLED evo panel with a subtle brightness bump over last year's C3. While it's not as bright as the G4's MLA panel, the C5 still performs extremely well for HDR movies and dark-room viewing. ✔ Perfect Blacks & Infinite Contrast This is where OLEDs dominate. The 77-inch C5 delivers: Truly infinite contrast Perfect black levels Zero blooming around bright objects Night scenes in films look incredibly cinematic with rich shadows and amazing depth. ✔ Color Accuracy & Tone Out of the box, color accuracy is excellent. Dolby Vision content looks especially stunning. Skin tones are natural, and high-brightness highlights pop without clipping.