[This review was collected as part of a promotion.] Purchased this TV and have been using it for a week. Upgraded from a 55" TV to 77" OLED so the difference was massive. Setup was really easy from the hardware to the initial setup. Everything is integrated with LG ThinQ and was a breeze. Apps were easy to find and install. The TV and its software is extremely responsive and there is hardly any Colors on this TV is absolutely amazing. The colors pop in both bright and dim lighting. The darks, especially blacks are very deep and you can really tell the quality of it. What makes this TV for me is that it has an amazing viewing angle and can be seen from all parts of the room with no change in quality. Overall, a great TV for the price! Picture quality is top notch. 100% would recommend!

[This review was collected as part of a promotion.] Jumping from an old LED to this massive 77-inch LG C5 OLED has completely spoiled me—and I mean that in the best way. If you’re questioning the OLED premium, stop. It’s absolutely worth the investment. The picture quality is flawless. The self-lit pixels deliver perfect black levels (no light bleed, ever), creating stunning, infinite contrast that makes 4K HDR content truly cinematic. Colors are vibrant, rich, and the detail is phenomenal. While it’s not the brightest TV for a sun-drenched room, it delivers incredible HDR highlights and is more than adequate for most viewing environments. For serious gamers, this TV is unbeatable. It’s fully equipped for PS5 and Xbox Series X with 4K@120Hz, VRR, and a near-instant response time, making competitive gameplay incredibly smooth. The design is sleek with virtually no bezel, despite the huge 77-inch screen. The webOS smart platform is fast, but a quick note: the built-in audio is just passable. You will absolutely want a dedicated sound system to match this incredible display. The LG OLED77C5PUA is a significant investment, but it is the ultimate, reference-level display for home theater and gaming. Highly recommended.

[This review was collected as part of a promotion.] This was an upgrade from my 7 year old LG OLED. I went from 65" B7A to a 77" C5. The difference is already apparent. The original is still a great set and is moving to the living room. But the increased size in my home theater setup is amazing. It's also much brighter, especially with HDR and Dolby Vision content. Upscaling from lower def content is also much more refined. All in all a great set. If I had one complaint it would be the new design magic remote. So far I'm not a fan. Clumsy layout to use, no mute button, and doesn't fit in my hand near as well. But this is a small issue as I don't use the remote day to day. Highly recommended.

[This review was collected as part of a promotion.] I am sure this TV is great for dark rooms as well but extremely bright and colorful for a room with multiple windows. Scenes with pitch black do not have any backlight glow. The TV is bright, colors are vivid, and the contrast is excellent . . . 5 Stars!!!!

[This review was collected as part of a promotion.] The LG C5’s OLED evo panel delivers outstanding picture quality, with perfect black levels and exceptional contrast thanks to its self-lit pixels. Colors are highly accurate and vibrant, supported by LG’s claims of 100% color fidelity and volume. The new α9 Gen8 AI Processor significantly improves clarity by upscaling lower-resolution content and enhancing detail, while HDR formats like Dolby Vision, HDR10, and HLG ensure high-quality performance across all types of media. Brightness is noticeably improved compared to older OLED models due to the Brightness Booster technology, giving HDR content more pop, though some users note the image can feel slightly soft in dim rooms unless more aggressive picture modes are enabled. Overall, the C5 provides a cinematic, richly detailed viewing experience that stands out in both dark and moderately lit environments.

[This review was collected as part of a promotion.] Photos and videos do not do this TV justice. Once it was set up in the home, wow! LG offered free wall mount installation and the crew that installed were very professional. Overall, this was a great experience.

[This review was collected as part of a promotion.] Bought this 77 inch C5 OLED TV for my living room. I was worried that it is quite bright during the day time but oh boy I was wrong. The color is vivid and sharp. It's very thin and sleek too.Mounting service it came with was the top notch. I would recommend this TV for everyone.

[This review was collected as part of a promotion.] I recently picked up the LG C5 and it has been excellent so far. The picture quality is outstanding with deep blacks, vibrant colors, and smooth motion. The interface is fast and simple to navigate, and it works great for both movies and gaming. The design looks sleek on the wall and feels well built. Overall, I am very happy with this TV and would definitely recommend it.

[This review was collected as part of a promotion.] The 77-inch LG C5 is honestly an amazing TV. The picture is super crisp, the colors look incredibly vibrant, and the OLED blacks make everything pop. Movies feel more cinematic, and the huge screen really pulls you in. It’s also great for gaming as it's smooth, responsive, and just overall a joy to use. Really love this TV.

[This review was collected as part of a promotion.] I’m loving my LG C5 77-inch OLED. The picture is incredibly vibrant, blacks are deep, and it looks stunning for movies and sports. Gaming is smooth with zero lag. Setup was straightforward—just had to tweak a couple of menu settings. Sound’s good but I use a soundbar for the full experience. Overall, it’s a fantastic upgrade—totally worth it if you want serious picture quality and a big-screen feel.