[This review was collected as part of a promotion.] The S90F is my 1st oled and WOW, I'm extremely pleased. Never knew how much i was missing. The picture is incredible. Pretty good out of the box but I did some tweaking. Definitely recommend this unit.

[This review was collected as part of a promotion.] Samsung is my go to when shopping, they have come through twice when needed. I love their products. This tv is amazing, a but nerve racking due to its fragility but the picture and sound are amazing. It has quick response when going through menu items or loading apps.

[This review was collected as part of a promotion.] Such a beautiful picture! And one issue I have found is watching darker movies with certain TVs and not being able to watch them due to the poor quality, but not with this one! Extremely happy and still impressed by Samsung! I will continue to fill my home connecting in every way possible!

[This review was collected as part of a promotion.] Excellence,the wifi connectivity is very good, has a very good visuals,brightest is perfect size and the oled tecnology is so good, perfect colors, the contrast of Colors make the pictures smoother with perfect visuals, I like the sharpness oc is not perfect i can say you can work with the sounds cause sometimes sound very loud for no reason so you can upscalling with the sound, overall is a good tv for the price.

[This review was collected as part of a promotion.] This is the best TV I've ever owned. The picture is very sharp and crisp. HDR content looks amazing! I wish I had this TV sooner. The Tizen OS is pretty snappy and much better than my previous Samsung TV.

[This review was collected as part of a promotion.] We have been wanting to upgrade for awhile, and boy are we glad we have. The picture looks fantastic no matter where you are in the. We have gone back and watched movies/series we have watched in the past just to enjoy them on the television. You will not be disappointed.

[This review was collected as part of a promotion.] Awesome overall TV. Got it on sale for a decent price as well. The OLED panel really accentuates the colors and to he honest some seem more saturated than others, which i think could be a settings issue with which I am still tinkering with. The TV works well with any game systems and you get that sweet 120 fps as well. Some issues I have is the TV doesnt like to switch inputs when using console commands, as I mentind earlier some colors seem more saturated than others and the interface location although nice leaves cables going down the wall if mounted on one.

[This review was collected as part of a promotion.] Being my first OLED tv, I'm extremely impressed with what this TV has to offer. The first thing I noticed was the brightness, it really seems to just fill up my back wall full of light during bright scenes. Especially during Game mode and the smooth 120hz and instant response times. Coming from a 60hz TV, the just was insanely noticable and helped with my aiming in FPS games. I did noticed that with Auto HDR remastering turned on, low res videos seems to upscale much better than on my older TV. Much better sharpness and contrast as well! I do worry about burn-in, but with all of the features built in like Pixel Shift and Logo Dimming, I'm sure that issue isn't as big as it used to be. Overall, after coming from from work, this OLED tv still leaves me impressed everytime I watch that sweet HDR content! Highly reccomended!

[This review was collected as part of a promotion.] I've been using the 77-inch S90F daily and the picture quality is excellent. Brightness is strong for an OLED and HDR highlights really pop. Contrast is what you want from OLED, deep blacks with great shadow detail. Sharpness in 4K content looks clean and natural. Upscaling does a great job with lower-resolution streaming, keeping faces and text clear. Motion is smooth in sports and fast action with minimal blur.

[This review was collected as part of a promotion.] If you're looking for a TV that instantly elevates your home theater setup, this model delivers in every way that matters. Its picture quality is nothing short of exceptional—vivid colors, deep blacks, and beautifully balanced contrast make every scene feel cinematic. Whether you're watching a brightly lit nature documentary or a moody drama with lots of shadows, the display handles it all with precision and depth. Where this TV truly sets itself apart, though, is the upscaling performance. Lower‑resolution content—HD broadcasts, older movies, even compressed streaming videos—come through with surprising clarity. The processing intelligently sharpens edges, reduces noise, and enhances textures without overdoing it. It maintains a natural, film‑like look while still giving older content a subtle refresh. This is especially impressive for people who still watch a lot of cable or have a large library of non‑4K content. Motion handling is smooth, the panel uniformity is excellent, and the TV manages to deliver premium performance without requiring endless calibration. Out of the box, it already looks fantastic.