[This review was collected as part of a promotion.] This TV is amazing: great resolution, great colors, great contrast, very good brightness, and great features. It looks super sleek, and the build quality is really good. If you are a Samsung phone user, you're going to get a lot for your money. I love all the ecosystem features. I like the fact that I can use my phone to control the TV. I like the fact that it has a built-in assistant, and my absolute favorite feature is the gaming hub. Imagine being able to play your favorite games without needing a console. As long as you have a fast internet connection, you can stream games on platforms like Amazon Luna and Xbox Game Pass, etc. Honestly, I don't regret buying this TV.

[This review was collected as part of a promotion.] I love samsung TVs and all of our tvs are samsung. This OLED is above all expectations in picture and quality. It is our family room tv and it is usually on. The only thing I would add is a sound bar.

[This review was collected as part of a promotion.] This television offers a truly immersive viewing experience with its stunning OLED panel. The vibrant colors and deep blacks create incredible depth and realism in every scene. Its advanced AI processing intelligently enhances picture quality for an optimal display. Navigating the smart features is intuitive and user-friendly, providing seamless access to content. Overall, it's a remarkable piece of technology that elevates home entertainment.

[This review was collected as part of a promotion.] I've always been a fan of Samsung TVs and home theater products. It's been years since I've had to upgrade any of my Samsung TVs as they always perform well and last for a reasonable time. Recently, I had to upgrade my 2018 QLED Q8F to something newer. I know other brands make great OLEDs and the S90F was one of the highest rated OLEDs on the market behind the S95F and some Sony models. I decided on the S90F and got an amazing deal from Samsung promos as well as military discounts. I thought Samsungs QLED and Neo QLEDs produced some of the best TV pictures on the market but after seeing what OLED has to offer, I'm convinced this model takes it to the next level. The clarity, sharpness, smooth movement and AI upscaling produces some of the best visuals I've ever seen on a TV. The S90F brightness does well in the day time. With OLED TVs, I can definitely see a difference in the contrast with black or dark scenes. This TV excels when it comes to nature documentaries and sports. So far this TV has exceeded my expectations and changed my perspective on OLED TVs. If I had to complain about something, it would be judder or motion blur with fast movement scenes like sports and scanning scenes with signs that display font. Also, while I think this TV does well in bright rooms, I think this TV should also come with anti glare or matte finish similar to the S95 model. I don't think that feature should only be offered on Samsungs most expensive top of the line model TV. All that said, I'm extremely satisfied with my purchase. Samsung is the best period!

[This review was collected as part of a promotion.] We have been wanting to upgrade for awhile, and boy are we glad we have. The picture looks fantastic no matter where you are in the. We have gone back and watched movies/series we have watched in the past just to enjoy them on the television. You will not be disappointed.

[This review was collected as part of a promotion.] I love this tv!! The brightness is unbelievable making gaming feel so smooth and responsive thanks to the low input lag. I love the gaming features I feel superior playing FPS games. I also enjoy A.I features. Motion detection.

[This review was collected as part of a promotion.] Very good picture quaility in all aspects. One very significant drawback, if you depend on close captioning (CC). CC is quite often "lost" for no reason at all. Control display states it is on but there is no CC display. No manipulations of control restores it. You must unplug the set for a complete power down to restore it. Obvious software problem which I hope is addressed with an update.

[This review was collected as part of a promotion.] I am fascinated with my first ever OLED TV. I chose S90F out of recommendations from RTINGS. I immediately noticed these improvements over my older 2021/22 QLED Samsung TVs: 1) Much brighter, sharp and outstanding brilliance in dark room 2) Much better and faster/improved Tizen OS 3) Lots if bells and whistles. However, I only wanted to use it as a display for my Apple TV The cons include: 1) Out of the box color calibration was incorrect specially for faces that looked orange. I needed to google for it and luckily found a way to fix the HDR color issue after attempting a custom gamut setting to BT.2020 and even a factory reset 2) The factory reset muted my Dolby audio from my Apple TV. Only recourse for now was to set it to Stereo. I am confident that TVOS 24.4 and/or a future Samsung update beyond 1203 should fix this one

[This review was collected as part of a promotion.] Quality of the TV is excellent. I haven't taken full advantage of all the adjustments for brightness, but the TV is crystal clear, high contrast, and watching lots of high speed sports, the TV responds well and is easy on the eyes. Receive many compliments when neighbors visit and see the sharpness and vividness of the picture. This is a step up from my 2022 OLED TV and it does not disappoint.

[This review was collected as part of a promotion.] Coming from a much older and much less premium previous Samsung model, I was blown away by this TV. I use it as both my TV and computer monitor, an it's fantastic at both. Brightness is fantastic. I never have issues seeing the display even though my desk is directly next to a window. Having 120Hz is basically life changing when coming from 60Hz. Games and video content are incredibly smooth and consistent without having that really annoying "soap opera" effect. I like that it integrates with SmartThings, too. Even playing old SD content doesn't look stretched or distorted. The way it handles upscaling is awesome. Comparing this to my old TV isn't just night and day; they don't even share the same universe. Contrast in my games and video content is also well balanced. Nothing feels overly saturated, blown out, or crushed. The processors in modern TVs are SOOO much better. Tizen actually runs WELL on these now. There's no lag or delay between issuing commands and execution. Apps also load quickly. Pairing this with gaming is fantastic because nothing ever looks fuzzy or soft at the edges. Images and motion are fluid and sharp. Speaking of which, this TV also has integrated FreeSync support AND Variable Refresh Rate (VRR), so if my framerate ever drops, the TV adapts and remains in sync. No tearing either, which was a constant nuisance on my previous TV. I absoutely recommend one of these. The only real difference between this model and the S95F, is negligibly "worse" audio quality and not getting the anti-glare coating. Which reminds me to mention that the audio quality for the built-in speakers is actually rather good for an OLED TV. I'm no audiophile, but it's definitely a significant improvement over my previous TV.