[This review was collected as part of a promotion.] The picture quality is unparalleled, the brightness is doesn’t ever seem inadequate. The contrast is also mostly there. The picture is sharp and smooth. I have not seen AI upscaling closely but seems like it works really well too.

[This review was collected as part of a promotion.] I recently bought the Samsung S90F 77 inch OLED TV and I’m honestly blown away. The picture quality is incredible. Colors are vibrant, blacks are super deep, and everything looks sharp and smooth, especially during movies and sports. The screen size feels cinematic without being overwhelming. It also looks beautiful in the room with its slim design, and the smart features are fast and easy to use. Overall, I’m really happy with it and would definitely recommend it to anyone wanting a premium big screen experience.

[This review was collected as part of a promotion.] Fantastic color and HDR highlights, beats the socks of LG's inferior WOLED models. Once you do QDOLED, you cannot go back even to a WOLED (have an Alienware QDOLED with a Samsung panel for my primary monitor as well). I prefer watching movies on this screen much more than even an actual theater (Q600 SB with rear satellites and Q Symphony make for a very immersive audio experience as well).

[This review was collected as part of a promotion.] Excellent TV, very easy to set up if you follow the set up Gide. Picture is the best I have ever seen and if a better signal or resolution is available you get a box asking if you want to change, and the picture is improved.

[This review was collected as part of a promotion.] If you're looking for a TV that instantly elevates your home theater setup, this model delivers in every way that matters. Its picture quality is nothing short of exceptional—vivid colors, deep blacks, and beautifully balanced contrast make every scene feel cinematic. Whether you're watching a brightly lit nature documentary or a moody drama with lots of shadows, the display handles it all with precision and depth. Where this TV truly sets itself apart, though, is the upscaling performance. Lower‑resolution content—HD broadcasts, older movies, even compressed streaming videos—come through with surprising clarity. The processing intelligently sharpens edges, reduces noise, and enhances textures without overdoing it. It maintains a natural, film‑like look while still giving older content a subtle refresh. This is especially impressive for people who still watch a lot of cable or have a large library of non‑4K content. Motion handling is smooth, the panel uniformity is excellent, and the TV manages to deliver premium performance without requiring endless calibration. Out of the box, it already looks fantastic.

[This review was collected as part of a promotion.] Beautiful colors, amazing contrast (can't tell if the TV is on when it's on screensaver mode since it looks off), great speakers for being so thin, love the solar powered remote. Love that it comes with game streaming built in. I don't own a console but I play Xbox, Luna. Nvidia GE Force

[This review was collected as part of a promotion.] Setting up the TV was one of the easiest things to do. Having a Samsung phone also made the process almost seamless setup, as it carried over my settings from my previous TV making this a refreshing take on the setup and ownership. The colors are still mind blowing and the contrast still stands out in a sunny room like my living room. Seeing all my movies and shows upscaled to 4k has made them all that more enjoyable as well. Will absolutely be coming back for more when we need another TV

[This review was collected as part of a promotion.] This is my first oled tv I have ever owned, and it is amazing, absolutely beautiful color, nice balance in black and whites, makes everything i watch pop, I use it for gaming, and its absolutely amazing, a worth it buy

[This review was collected as part of a promotion.] I was truly blown away by the color quality and contrast ratio I use it for a computer monitor and it's absolutely perfect. Wish I would have bought it Sooner. I was worried about it not being bright enough, but it's actually perfect. The smoothness and the frame rate is amazing for my gaming rig. As far as the sharpness and upscaling It's top-notch Makes my Hisense u8 series Look like garbage . Thank you, Samsung.

[This review was collected as part of a promotion.] Such a beautiful picture! And one issue I have found is watching darker movies with certain TVs and not being able to watch them due to the poor quality, but not with this one! Extremely happy and still impressed by Samsung! I will continue to fill my home connecting in every way possible!