It was a great fridge. Loved most of the features and have had no issues with it. Then they updated it and it started showing ads on my screen. Now I will be replacing it and removing Samsung from the list of brands I consider for my Appliances/Electronics in the future. Ridiculous move Samsung.

[This review was collected as part of a promotion.] ⭐⭐⭐⭐ Samsung AI Hub Refrigerator — A Solid Upgrade with Room for Improvement Rating: 4 out of 5 stars Overview This is my second Samsung AI-powered refrigerator. I previously owned the Family Hub generation and recently upgraded to the newer model featuring the larger AI Hub screen. Overall, it's a very good refrigerator — Samsung clearly continues to push the boundaries of what a smart fridge can do. That said, after spending time with it, there are some clear strengths and a few areas where Samsung still has work to do. ✅ What I Love (Pros) Impressive Storage Capacity The interior space is generous and well-organized, making it easy to store everything from weekly grocery hauls to large platters for entertaining. Samsung has done a great job maximizing usable space. Excellent Cooling Performance The cooling is consistent and reliable across all compartments. Food stays fresh noticeably longer, and temperature recovery after opening the doors is quick. Beverage Center & Dual Ice Maker This is honestly one of my favorite features. The built-in beverage center is incredibly convenient for quick access to filtered water and drinks without opening the main door. Having two types of ice makers — cubed and Ice Bites™ — is a surprisingly useful luxury that I didn't know I needed until I had it. Sleek Exterior Design The refrigerator looks premium and modern in the kitchen. The flat-panel finish and minimal hardware give it a clean, built-in aesthetic that elevates the space. Large AI-Powered Touchscreen The upgraded AI Hub screen is significantly larger than the previous Family Hub display and feels more responsive. It serves as a great kitchen command center for managing calendars, viewing recipes, and streaming content while cooking. ⚠️ Where It Falls Short (Cons) Auto-Opening Door Is Underwhelming The hands-free auto-open door feature sounds great in theory, but in practice, it opens far too slowly and doesn't swing open fully. This makes it more of a novelty than a genuinely useful feature — you still end up pulling the door the rest of the way manually, which defeats the purpose. Bixby Is Not a Production-Grade AI Assistant For a refrigerator marketed around AI, the built-in Bixby voice assistant is disappointing. It struggles with basic commands, has limited contextual understanding, and simply doesn't compare to what we've come to expect from modern AI assistants like Alexa or Google Assistant. This is the area with the most room for improvement. Limited App Ecosystem for the Large Screen The AI Hub screen is big and beautiful, but Samsung hasn't fully capitalized on it yet. There's a noticeable lack of useful apps optimized for the vertical display format. The screen has so much potential, but the software library doesn't match the hardware's ambition. Internal Baskets and Trays Feel Flimsy Given the premium price point, I expected sturdier internal components. The baskets and trays feel lightweight and somewhat fragile — they flex more than I'd like when loaded with heavier items. Samsung should invest in more durable materials for these high-touch components. Final Verdict The Samsung AI Hub Refrigerator is a genuinely impressive appliance and a meaningful upgrade over the Family Hub generation. The core refrigerator fundamentals — capacity, cooling, and design — are excellent, and features like the beverage center and dual ice maker add real everyday value. However, the smart features still feel like they're catching up to the hardware. The auto-open door needs to be faster and more functional, Bixby needs a serious AI overhaul, and the app ecosystem needs to grow to justify that beautiful large screen. If Samsung can refine the software experience to match the quality of the hardware, this would easily be a five-star product. Would I recommend it? Yes — it's one of the best smart refrigerators on the market today. Just go in with realistic expectations about the AI features, and you'll be very happy with what is, at its core, an outstanding refrigerator. Reviewed by a repeat Samsung smart refrigerator owner who upgraded from the Family Hub to the AI Hub generation.

[This review was collected as part of a promotion.] Got the refrigerator today. It's very sleek and the Samsung hub was easy to setup. Already integrated a bunch of devices and I'm looking forward to using the AI Vision. It has a TON of space and the shelves were easy to remove and clean.

[This review was collected as part of a promotion.] The refrigerator itself is wonderful. It's full of features that make it easy to use, convenient, and overall more enjoyable to use a fridge in general. It has plenty of space for everything you can think of, monitors energy usage very well, and gives easy access to things you need to quickly use or find. I was also amazed to find out the Family Hub can act as a Matter hub, which is a plus in my opinion. The fridge also just looks clean and modern. The downfall, which I think is a massive problem, is that it aggressively tries to make you use Amazon Alexa...so much so that it pins a notification for it in the Family Hub. I'm surprised any tech out there limits or forces smart assistant usage anymore. I have a Google-based home, so this feature is not only useless to me, but I can't use Google Home on the fridge and it's honestly obnoxious that it appears in so many places. Most devices nowadays are compatible with all smart assistants - so not only limiting, but forcing only two, is problematic considering the cost of the fridge...and it doesn't help with how few apps there are available for it. So I'd have to say the software is unfortunately lacking and, when it comes to smart assistants, it's honestly annoying. That aside, it's a great fridge and I hope Samsung puts out further updates to change the software issues.

[This review was collected as part of a promotion.] Great Smart refrigerator, overall great features and value for money if you buy as a bundled with other samsung product. Love the auto fill water dispenser. 23cu ft is slightly small for our family but we are able to manage right now. Flex space advertising is slightly misleading, it cannot be completely used as a freezer. Still need to explore lot of the AI features, but connectivity to other smart devices platform needs to be improved or added. The giant touch screen is very responsive and kids love it and keep the guests entertained.

[This review was collected as part of a promotion.] Overall, our new Samsung bespoke AI fridge is incredible. I love the glass panels how chewy the ice is and how easy it is to get, The ice works very efficiently, and I love the big screen, It's easy to navigate through the settings to change anything you need, Even though it is a counter depth fridge it still has lots of storage space, And I love that there is a pitcher to use For lemon water or anything you need.

[This review was collected as part of a promotion.] This Bespoke refrigerator with Ai family hub is sooo… awesome, it's connected you to the world with only touching screen. You can do anything with the Ai support.This is what you call smart home and I don't see any other brands have this technology..i will stick with Samsung for ever.

[This review was collected as part of a promotion.] Amazing fridge! Love the holding capacity, and being able to keep different areas in different temperatures. Have been having a blast with the ice bites. My kids love to draw on the fridge while we are cooking!

[This review was collected as part of a promotion.] Good refrigerator and lots of fun features for a busy family. The family hub and large screen and large capacity make it great. Very efficient interface and user friendly. Connects to phone app easy

[This review was collected as part of a promotion.] I've had this refrigerator for 2 weeks. No problems so far. Love the screen. Alexa and Smart Things capability is terrific. Very easy to set up via WiFi connection via Smart Things. Took just over 24 hours to initially get cool and freezer to freeze. I don't see a setting to set the volume of ice produced. I would like to see a little more ice produced.