Great product

For those of us who have to watch our "intake", this is a pleasant alternative to even the light Ultra or Premier 90 cal beers. I like it. I'm sure MOST BEER SNOBS can't handle it. But it's just like smoking, you either make a decision and stick to it, or go ahead and die.

So - I'm unfortunately unable to drink any alcohol currently due to a medical issue. :-( I had given up, but ran across this at my local Walmart and have since found it at Sam's as well! I love the taste!! My new go-to! I also like that it comes in seltzer-type cans (tall/narrow). Get you some!

Love Michelle Ultra! I started drinking 0 when it came out about a year ago. Tastes the same to me except 0 alcohol!

It tastes almost like the alcohol one.

Had to cut back on alcohol, so I began seeking alcohol free beer. Ultra Zero is better without the alcohol. It's a shame the price is higher than the alcohol version.

I like zero percent no alcohol there should be more choices as well

I like it but it could use a little more flavor

Terrible in taste drink does not have aroma at all . Comparison to Heineken zero is 0 to 100

Cheaper at HEB