For those of us who have to watch our "intake", this is a pleasant alternative to even the light Ultra or Premier 90 cal beers. I like it. I'm sure MOST BEER SNOBS can't handle it. But it's just like smoking, you either make a decision and stick to it, or go ahead and die.

Great product

I purchased this for my brother who comes to visit often. He is unable to drink traditional beer with alcohol so he seems to enjoy this as a suitable.

Finally can buy non alcoholic beer at Dans. We bought for visiting guest and found we really like it. This is our go to when packing up to go out in boat and we want a beer. Nice to have with no alcohol

My husband likes his beer but can’t drink beer due c to meds but thanks to Michelob he gets the greatest beer of all. And the taste is the best. His only complaint is that it doesn’t come in a bottle.

So - I'm unfortunately unable to drink any alcohol currently due to a medical issue. :-( I had given up, but ran across this at my local Walmart and have since found it at Sam's as well! I love the taste!! My new go-to! I also like that it comes in seltzer-type cans (tall/narrow). Get you some!

Love Michelle Ultra! I started drinking 0 when it came out about a year ago. Tastes the same to me except 0 alcohol!

Had to cut back on alcohol, so I began seeking alcohol free beer. Ultra Zero is better without the alcohol. It's a shame the price is higher than the alcohol version.

Of all the non alcoholic beers I've tried, this was my least favorite. I'd take Busch or Bud over this anyday. Seemed to lack a lot of something - I believe it's the taste.

Not a beer that I would recommend I don’t care for the taste of it. I’d rather have the actual beer, but due to the fact that I’m on antibiotic, I had no choice.