Not only has the price of this increased more than 50% in the last year, the ingredients or something has changed because it now clumps up and gets stuck in the bottle nipple, regardless of how long you shake it. Very disappointed to not only have to pay more, but to do so for worse quality. Especially when its something necessary.

I bought this as well as Similac 360 Total Care just to compare. Here's what I've observed: 1) Packaging. The box itself was designed well and easily opened. The scoop seems to be slightly smaller than the Similac scoop, also it doesn't have the tiny hole on the bottom to let the air out when shaking to try to get a level scoop. In practice though that did not make much difference for me. 2) Volume and quantity. The container has more formula at a cheaper price than Similac, even after the price increase. A box of this (48 oz) will certainly last longer than a 40 oz bottle of Similac formula, considering the scoop is smaller too. 3) Mixing. There's a lot more sediment after a few initial shakes and requires a lot more shaking versus the Similac formula. There can be a little sediment with Similac as well, but this is a lot more. 4) Taste and result. My baby rejected Enfamil but took both Similac and this formula fine, but he developed constipation a couple weeks after I put him on this formula (he's 2 months old now). It may or may not have anything to do with the fact that this formula is harder to mix and has more sediments. I tasted both formula and this formula tasted more grainy, like it has a little more undissolved particles. Maybe it's not ground as fine as Similac? Or a slightly different formulation? I cannot say if using Similac would've prevented the constipation, but I've only heard of this coming from babies on formulas and not breastfeeding. Nothing beats breastfeeding of course. The fact that this formula is harder to mix than Similac and has more sediment though doesn't boost my confidence, but it probably works just as well as Similac if your baby has a stronger GI tract than mine does. Maybe it works better for babies that are a little older, like 4-5 months.

I have been using this formula for my daughter since right after she was born and she’s never had any issues with it. She’s now 6 months old and thriving! We used a sample of Similac before getting this, but she didn’t see to mind the difference after a couple day adjustment period. I would definitely recommend this to parents on a budget!

Same as brand name only cheaper! Gentle on babies tummy. Highly recommend

Great formula, horrible ordering experience

good value and ingredients. pleased to find on app

Very good product. My daughter loves it. Easy on stomach and close to real breast milk

Better than the name brand

Rated one of safest formula

They need to restock ASAP!!! Does not make my baby spit up or anything. it great!