It feels good to do something for the environment. While it often seems that one person cannot effect big changes, in aggregate big changes can still occur. Generation Good products help meet that goal. I love the laundry detergent not just for the fresh smell but because it works. For simple loads, it works as well as any other harsh chemical detergent. For more heavily soiled loads, I find that I'm adding a bit more but still getting good results.

I used this mostly because my 2 year old has very sensitive skin and with him being a messy toddler, one can imagine in what conditions his clothes become. I did not want to use detergents that contain a lot of strong chemicals and so I started using the Seventh Generation Free and Clear. It works great! Removes all of the toughest stains and makes them bright and fresh while at the same time causing to irritation to his sensitive skin. Overall it's a wonderful product and I highly recommend it. I received a free product for the purpose of my review. Opinions are 100% my own.

I received the seventh generation lavender scented laundry detergent for free in the mail for my review. I used it today in my laundry and my clothes came out smelling wonderful and very clean. I would highly recommend this product to anyone who likes wonderfully smelling fresh laundry.

Absolutely wonderful detergent! Smells great, rinses clean and makes my laundry super white. Yes, it's more expensive. I find that its definitely worth the extra money to have peace of mind that it's good for the environment and not harsh to my skin. I absolutely recommend this detergent. Bravo!!

I received a free product for the purpose of my honest review. I found this does a nice job of freshening up my clothes that were a little in need of washing from my Christmas vacation, and it did the trick. I also appreciated it that the scent was more natural, and wasn't so over cloying. Anyone who thinks that supercented dege is the way to go has not met people with touchy skins. Or touchy noses. I would want to try a completely free and clear version of this product.

I really like the Seventh Generation Fresh Lavender Scent Laundry Detergent samples I received. The scent is amazing and makes your laundry smell so nice. I since bought some of this detergent because it is such nicely scented detergent. I recommend this product. I received a free product for the purpose of my review.

This laundry detergent is fantastic! My clothes have never smelled so fresh and clean!! And love that it's free of toxic ingredients. Would 10 out of 10 recommend. The lavender scent is amazing. Feels good knowing I'm washing my family's laundry with a clean product.

Love the smell and knowing the fact it's eco friendly yet gentle on clothes is great cause I don't have to worry about chemicals especially now that have little girl I'd be worry about washing her clothes with chemicals. I received a free product for the purpose of my honest review.

I got to try the Lavender laundry detergent for free through the Seventh Generation Community I'm in for my honest opinion. I never tried it before because it is a bit pricey. I do love that it's sustainable and all that good stuff. I don't think it got my clothes as clean as my regular detergent even though they smelled great and the scent lingered. This was not for me. I'm sure it is for others because of its popularity. Thank you for the chance to try.

I love Seventh Generation Natural Laundry detergent. It cleans very well. We have sensitive skin in our home and this does not irritate anyone. Plus, it smells wonderfully naturally. My favorite scent is the Lavender and eucalyptus for the liquid and the citrus and lavender for the powder. With a newborn at home, we are constantly doing laundry! This detergent gets out the spit up stains and smells! Love it! Recommend it!! I received a free product for the purpose of my review. Opinions are 100% my own.