I have GROWN UP on this product. I love the smell. Nothing better than fresh clean beautifully scented clothes. I wouldn't change a thing.

I usually have 2 big jugs of this in my laundry room . I love the smell . It works great ! It's not the cheapest but the best . Highly recommend .

Great smell and just a little bit is enough since it's so concentrated. The smell last for a very long time.

This is the one I grew up with and will keep using. I love the smell of my cloths and how soft and cozy they feel.

I've been using this fabric softener my whole life. It is one of my favorites and smells absolutely amazing.

I loved Downy until we realized it was breaking out my little one. We had to swap once we made the connection. It worked great for us until then.

My favorite fabric softener. Will not do a wash without it. Clean smelling yet delicate. I have sensitive skin and I can still use this

Thru the years, when I'd try a different softener, SOMEONE in my family of 10, was allergic!!! I'm sticking with Downey!

I love Downy. I have used it for years. The only complaint I have is the lid is to tight. I have to bang it on a counter to loosen it

The smell doesn't last for super long but it's pretty price-friendly and usually just about fifty cents more than the store brand comparable.