[This review was collected as part of a promotion.] I used this for one laundry load, while using another leading brand's fabric softener in another load. This is clearly not my first rodeo with Downy, but we wanted to see for sure if there was a difference. Our clothes that ran with Downy were, surprisingly, not only soft but ended up smelling amazing, even after a week of being in the closet. The other load smelled good too, but didn't last as long. As far as fabric softening, both fared well, but Downy's is the best by far. We thoroughly enjoy how our clothes looked *almost* new (I did throw in a lot of old shirts, so Downy couldn't perform miracles). The downside for me (and reason for losing a star) is that when I went to check Downy's prices at several mass merchandisers, they are very overpriced. Considering fabric softening can also occur with dryer sheets, I'm not sure it has a selling point there anymore, so the price cannot be thoroughly justified. Overall, I would recommend the product, if you're really looking for a true fabric softener. But price wise, either stick with dryer sheets or wait for a sale.

[This review was collected as part of a promotion.] I think that Downys April fresh smell just like the name. I washed my clothes at the laundromat and the smell is very good. When I took it out of the dryer I wanted to lay down on my sheets immediately.

[This review was collected as part of a promotion.] So I received my Downy in the mail and started by washing some throws I put on furniture due to having dogs laying on it. I washed them and they smell so good and are soft! I washed my blankets and pillow cases too and just love how great it smells. My cats sleep in the bed too with me and I think they even enjoy the softness and smell that came from the Downy. My daughter was over and she said what smells so good??? I wondered and then I asked her to smell my comforter I had used the downy on and sure enough it was the Downy Freshness. I love it. I will never ever do a load of laundry again without using Downy. It makes me happy and the smell and softness is so wonderful!

I've bought this product several times. I love the smell of it especially because it last on your clothes. I was just wondering if anyone else has had problems with it though if you don't use it for a while. The liquid has turned into lumps, has anyone else have this problem?

[This review was collected as part of a promotion.] I'm REALLY liking my April Fresh Ultra Downy! I had used Downy products in the past. However, the measuring lines in the caps were NOT for he products - and we had to use trial and error - since then, they've added the NEW markings based on regular, NOT "ultra", measuring lines built in to the cap. What I AM liking about the new cap that I have is the fact that they've taken the guess work out and are including the ACTUAL measurement markings for the "he" compatible concentrated product - NICE! It has a very nice aroma. The product does seem to soften, however, it also depends on whether you do one or two rinses. I have found a couple of things that I do not care for - the fact that the fragrance does not last - only three or four days, tops. And, It would be nice if the makers of Downy would NOT use a coloring agent OR, at least make it less blue and more "opaque" - almost clear. The product really doesn't keep my clothing bright, doesn't have long lasting freshness, I still have static cling UNLESS I use a dryer sheet with it, NOR has it prevented pilling, etc. - Basically, it seems like the product does NOT do for my laundry what I have read that it is suppose to do. Yes, I DO use it from time to time - I grew up on it and it's hard to switch to something else when you've used a product for over 50 years. I DO like the fragrance and have been known to cut the bottles open - after use and dried - cutting the bottle up to use as scent providers for small areas - drawers, etc. Do I recommend this product? Yes, as a laundry additive and NOT based on all of the marketing hype. Just try it not thinking about the statements made for selling purposes and just try it and see if it's something that you'll want to use. The thing is, NO product can do what has been claimed - it's impossible - because of the rigors of daily usage of the garments AND all of the agitation of the washing machine AND water - especially, if you have city water or well water - treated or untreated. I do use it and probably will for a long time!

[This review was collected as part of a promotion.] Downy April Fresh fabric softener made my clothes (and home!) smell amazing! I wash the bedding for my family of five on a bi-weekly basis. Downy made them so soft, I looked forward to going to bed just to wrap myself up in the blankets. April Fresh smells amazing and the scent is still on our clothes and bedding over a week later. I'm a fan for life!

[This review was collected as part of a promotion.] I just got home from vacation last night, so I had lots of laundry to do today. Luckily, I had Ultra Downy April Fresh. First of all, it's concentrated, so the small bottle does 40 loads of wash. It was easy to use in a front loader and my clothes and bedding came out smelling clean and fresh, wrinkle free and soft. I've always been a fan of Downy products. It doesn't bother my sensitive skin like some other fabric softeners and the scent is nice, but not overpowering. I am happy with the results today, so I will definitely continue to use this.

Downy is very popular conditioner brand for fabric and I'm in love with it the first time I ever smell it. Thus, washing my clothes with Downy is always smells perfect and clean. I can go with any scent as well as it from Downy. This is a must buy item for everybody. Highly recommended!!

[This review was collected as part of a promotion.] I love Downy because my laundry always smells fresh. I used this with a load of delicates which I then hung to dry. My closet smells so good and it's been a whole week since I washed. You don't have to use a lot of the product in order to have fresh, clean smelling laundry. And it does away with the static clean with no problem. My only criticism of the product would be the ingredients. I am trying to go the more natural route and reduce the chemical exposure in my household. I would love to see Downy produce a more environmental and health friendly product.

[This review was collected as part of a promotion.] I don't use fabric softener. Ever. I never really cared about the benefits it could provide. So...I was very interested to try out Downy April Fresh Liquid Fabric Enhancer. I've gotta tell you - I love this stuff! The big difference I noticed was the lack of static cling when I took the clothes out of the dryer. And the scent! I was worried it would be too floral, but it's not - it's a very fresh, neutral, pleasant fragrance. I also don't iron. Ever. I prefer to practice "dryer management", so I really like the fact that Downy April Fresh Liquid Fabric Enhancer works to reduce wrinkles. I haven't used it enough to tell you how well it helps preserve fabric colors and keep them bright, but that's a huge positive benefit to help extend the life of the clothes, and that is always good! If you are like me and never use fabric softener, I would encourage you to give Downy April Fresh Liquid Fabric Enhancer a try. It's made a convert out of me!