[This review was collected as part of a promotion.] Personally, now that I have tried Tide purclean in Honey Lavender I prefer it over traditional Tide for multiple reasons. I love how it is made and the impact it has on the future. I like that it really does clean and clean well in cold water. It isn't tested on animals. I do like that it is a liquid instead of a powder. I am not of fan of powdered detergents so I like that this is a liquid one. It makes me even more confident in the Tide brand now that they are trying to think of the future and the impact their products will have on it. Overall the detergent works great and smells very good. It brightens and cleans just like other tide products. It is super easy to use. You use it just like other liquid detergents except you can use cold water confidently and know your clothes are still getting clean. I'm excited to see what other products like this they come out with now. It is sensitive skin friendly. I am pretty impressed by this detergent, how it was made and what is in it. That is a huge leap for Tide I think and the futures impact. I did receive samples in exchange for my honest opinion. I would definitely​ recommend this detergent.

[This review was collected as part of a promotion.] This is a detergent you can be comfortable using even if you have sensitive skin. I was very impressed by this natural Tide detergent. My mom always said Tide was the best, mom's know best! I've found a great smelling detergent that my sensitive skin is not allergic to. Way to go Tide! Thank you!

[This review was collected as part of a promotion.] I Received my samples. They are dye free! Smell Amazing. I mixed all my clothes together on Cold Cycle whites, blues, reds, pinks, blacks, and ect. Then I ran my wash. The clothes color did not bleed together. They smelled amazing. They were clean. I really liked it!

[This review was collected as part of a promotion.] I just used tide pure clean for the first time. I normally use purex. My clothes came smelling amazingly fresh. Also my husband is a construction worker by career and a farmer by hobby. We often have stained clothes and with purex the stains were still there after washing. After trying tide purclean not only did all the most recent stains (grass stains, red clay stains, grease stains) come out it significantly lightened up older stains. I would say this product is a must have in anyone's laundry room

[This review was collected as part of a promotion.] First off I love Tide products, that's the only brand my family uses. Upon opening the package of detergent it smelled quite nice, not too overpowering (just enough lavender scent). It was clear which was to be expected because its called Purclean. I used it on my colored clothes as well as a towel that had been used while coloring my hair purple which left behind some color on my towel. I was amazed that it actually got the hair color out of my towel! The only bad thing is it didn't seem like the scent was in my clothes after the wash so that was a tad bit disappointing.

[This review was collected as part of a promotion.] My family has been using Tide for as long as I can remember. Since I'm a huge fan of Tide products, I was super excited to try the new Tide purclean laundry detergent. I'll be honest, I was a bit skeptical at first. I have tried other "all natural" or "green" detergents in the past and didn't have much luck. I really love that this formula contains no dyes, chlorine or optical brighteners. Since there are no irritating dyes, Tide purclean is perfect for my 2 year old daughter's sensitive skin. I also like that this product is safe for all washable fabrics, and is effective in all water temperatures, even cold. I tried the new Tide purclean on a few different loads, using both hot & cold water temperatures. In my opinion, it was effective at removing most dirt & stains from my laundry. However, I do believe it was less effective in cold water. A little pre-treating before tossing the clothes into cold water did do the trick, however. So, if you plan to use this product in cold water temperatures, I would recommend pre-treating the tougher stains. I really enjoyed the honey lavender scent! It was light and not overpowering, but still left my clothes with a nice, fresh scent. Overall, I thought Tide purclean measured up to the Tide name in terms of effectiveness. As for the Eco-friendly aspect, Tide purclean is manufactured in a facility that uses 100 % renewable wind power electricity and produces zero manufacturing waste that ends up in a landfill. The bottle is 100% recyclable also. I think it's great that Tide is taking steps to reduce the environmental footprint they leave on our planet, and can only hope that other brands follow in their footsteps. If you're looking for a "green" or eco-friendly laundry detergent, Tide purclean is definitely worth a try.

[This review was collected as part of a promotion.] Finally a scented laundry detergent that is good for us and the environment! With it being more of a bio-based detergent, I feel good about using this, especially on my kid's clothes. I have been thinking more and more about what I bring into the house around them. I'm just glad I don't have to compromise between my favorite brand and a healthier product! I started my washer, poured it in. I could immediately smell this sweet honey lavender smell and I loved it. Plus it was more a clear liquid too. I washed my clothes then dried them, and my laundry smelled so good when I got them out. Plus they were clean again! It works just as good as other Tide products. Definitely approve. I did get to try these for free but these experiences and opinions are my own.

[This review was collected as part of a promotion.] I've used tire for almost 20 years because it's the only detergent that gets my clothes clean and effectively removes bad odors. In my quest to become more eco responsible, I have tried other detergents that are eco-friendly however they didn't quite cut it when it came to getting my laundry clean. This new Tide is awesome, it's the same powerful detergent but eco-friendly! It's like I never changed my usual tide detergent! I would definitely keep purchasing it.

[This review was collected as part of a promotion.] My daughter has sensitive skin and being a toddler her clothes gets so messy. I was so glad to try New Tide Purclean, it works great on tough stains like chocolate and grass but its also free of dyes, so it won't irritate her skin. Best eco friendly detergent out there so far.

[This review was collected as part of a promotion.] I absolutely loved tide pure clean, has the same cleaning power as their other detergents. It has the most pleasant scent lavender honey, it isn't overpowering at all. And the best part it's made with wind power and zero waste to landfill how could you not love that eco friendliness.