[This review was collected as part of a promotion.] Tide purclean is the detergent that so many people have been looking for for so long! It HAS arrived. Tide purclean is gentle enough that I trust it to wash my newborn's clothing and blankets in nothing but Tide purclean. The natural scent is honey lavender which smells so wonderful and not overpowering. It can be used in either a HE or non HE washing machine. My washing machine IS HE and my clothing came out just as clean as it typically does when I use any Tide detergent. But, with Tide purclean, I don't have to worry about rashes, allergies, or irritants due to any types of dyes in the detergent. I am much more comfortable with purclean and look forward to making the switch from traditional Tide to purclean.

[This review was collected as part of a promotion.] Tide purclean™ fits into my sustainable lifestyle b/c its a bio-based liquid laundry detergent that has the cleaning power that I expect from Tide! It's not just an eco-friendly detergent, it is truly powerful and smells amazing too!

[This review was collected as part of a promotion.] Tide purclean worked amazingly on my clothes. I had a few pairs of jeans and shirts that I had worn doing yard work. They were filthy and sweaty. The clothes came out spotless. The dirt that was ground into the knees of the jeans was gone. I got the honey lavender scent. It was not overpowering like some scented detergents are. It was very subtle.

[This review was collected as part of a promotion.] I wish we had more environmentally friendly options here where I live. We don't even have a recycling program, so when I can do something to help I will, and buying this brand of tide will give me a more peace of mind that I am doing something good for the environment. Not only is it a environmentally friendly, but it is also Tide, my favorite brand. I tried it on my laundry and it worked great and smelled awesome. I will be looking for it in stores now.

[This review was collected as part of a promotion.] I love helping the Earth and doing all we can,i plan on doing alot more and Tide Purclean detergent helps me do my laundry and feel better about helping out more by being eco-friendly and being USDA certified, that also lets me know that it is great to use too,and Tide is always the best for my family and getting our clothes clean and looking new,this just makes it even better for me to use,and i feel great Tide is helping the environment and our economy.

[This review was collected as part of a promotion.] I received my samples and put them to use right away. Immediately I saw how thick the detergent was and how wonderful the fragrance was. This products thoroughly cleaned my clothes and left a wonderful fragrance on them. I will continue to use this product now.

[This review was collected as part of a promotion.] I love Tide purclean. I have always been a fan of Tide products but I love this one even more because it uses renewable wind powered electricity and doesn't have any dyes. It smells fabulous and works just like you'd expect Tide to. I used it on day old cherry stains and the dress came out perfect. I received this sample as part of a sampling activation from Crowdtap in exchange for my honest opinion.

[This review was collected as part of a promotion.] I love the way it smells and that it has natural ingredients! My clothes look wonderful once i take them out of the washer. This laundry detergent is different and great. My clothes looked like they never be wore. This liquid dissolves super quick and its foamy.

[This review was collected as part of a promotion.] Tide PurClean is just another great product by Tide. I trust Tide for all of my laundry needs, from our sensitive skin (Tide Free & Clear) to our messiest clothes (Tide with Bleach Alternative). PurClean is a 100% dye free detergent made with 100% renewable electricity. This completely fits into this families healthy lifestyle. We have chosen to use products that reduce waste and are more sustainable. PurClean has a light honey lavender scent free of chlorine and phosphates. I used the product in a regular load (which I would normally use reguar Tide) and the results were just as good. Tide has been my detergent for years and I am happy to see this new product is USDA Certified Biobased. Great work P&G.

[This review was collected as part of a promotion.] The tide pur clean worked well it left our laundry smelling of fresh lavender. I love that it was made with 100 percent renewable electricity and had zero dyes. This works well into our family as we strive to try to leave less of a carbon footprint on our earth. we will even continue by recycling the package it came in. It worked perfect on my sons clothes who usually has a problem with detergent. and sensitivity. This was a pleasant surprise for me trying the new tide pure clean and definitely will be buying more and recommending to my friends. T