(This review was collected as part of a promotion.) Mmm smells so nice, just washed these today and the smell is light and pleasant. My sheets feel soft and clean and the bonus, no chemicals to irritate my skin. When I opened the pack it was as advertised, smells great with no chemicals after smell and has no color. Loving the eco friendliness as we do need to take better care of the earth. Great job tide, already looking forward to doing my next load of laundry.

[This review was collected as part of a promotion.] I was really surprised by how well the detergent got my laundry clean. I deal with some tough stains, such as mud, red dirt, grease and oil. But this detergent got the laundry surprisingly clean and it smelled really great.

[This review was collected as part of a promotion.] I have washed two loads with the new Purclean and it washes and cleans the same as regular Tide. In the wash, the detergent suds up well even though the detergent seems watered down and not as thick as regular Tide. I love the Lavender Honey fragrance - it is just as fragrant as other Tide detergents but with a truer lavender smell. I am glad that Tide has gone in this direction."I received a free product for the purpose of my review. Opinions are 100% my own.”

[This review was collected as part of a promotion.] I loved the way this product smelled! It left my clothes smelling good as as the package! Tide worked well on everyday stains but didn't cut out heavy duty ones (one star is lost for this). But it has been my favorite of the eco-friendly detergents I have tried.

[This review was collected as part of a promotion.] This Tide seems to wash equally as well as original Tide. I love the honey lavender scent and although it still lingers on clothes post-wash, I'd like it to be a little stronger. When washing by hand, it seems to lather more than other eco friendly detergents, which was awesome! I love that it is mostly plant based and no dyes! The Eco friendly packaging is a huge plus as well!

[This review was collected as part of a promotion.] Like most every single line of tide products I've ever tried, it works and it works well. I was so excited to be given the opportunity to try this for free from Crowdtap. The moment I saw the package, I grabbed my laundry and had to run a lost to test it out. At first I didn't think that this was HE friendly, but upon closer inspection of the sample bag, I saw that it was. For me the biggest factor in choosing laundry detergent is the cleaning power- if it doesn't clean well or even well enough it's not worth wasting time or money. Tide has never let me down, but I wasn't sure if these pur ingredients would match the cleaning power of regular tide. Luckily it did, my wash was clean and my clothes were nice and fresh.

[This review was collected as part of a promotion.] The new Tide purclean detergent still has the tough stain blasting power of Tide but with a new good for you and good for the planet formula. My clothes were just as clean and fresh and I loved the honey lavender scent but I did have one small complaint... That the scent was not strong enough to make it through the dryer and into the closet. I can't get enough of that fresh clean laundry scent when I walk into my bedroom so it we sorely missed. :( Can we get matching dryer sheets in the honey lavender scent, Tide?

[This review was collected as part of a promotion.] The packaging is beautiful, the colors, the prints. It sure makes you feel that you are using a delicate product. The smell of the detergent is just out of this world. The smell stays on the cloths even after drying. Tide purclean leaves your cloths clean. Its my favorite Tide product so far.

[This review was collected as part of a promotion.] Not only did my clothes become cleaner and whiter than other detergent use, but they smelled incredible! The soft smell of lavender did not bother my sensitive nose at all! I can't wait to get a full bottle!

[This review was collected as part of a promotion.] I really love Tide Purclean, not only does it smell wonderful and work powerfully, but it is the first bio-based detergent. Tide can be used in energy saving cold water, and works just as strong as regular Tide. Also, With 65% bio-based ingredients, as certified by the USDA BioPreferred program, Tide purclean™ aims to set the performance standard for natural detergents and in turn bring more consumers to the natural detergent category. I think that this is the best option, it is made to help the environment, and it cleans and smells great!