[This review was collected as part of a promotion.] Tide Pureclean washed my clothes fully and left a light fragrance. If you are looking for a fragrance free detergent this will not be for you. Although I prefer fragrance free myself, this light fragrance is not offensive and may be more tolerable than Tide original. Overall a pleasant surprise-good job Tide!

[This review was collected as part of a promotion.] I recieved Tide Purclean as a promotion thanks to Tide to test out! I got the honey lavender scent and let's start there, the scent is very pleasant and lasts on the clothes all day long. I love the fact that Tide Purclean is made using renewable energy because I think conserving energy is very important to the survival of our planet. I also love fact that this detergent is more natural and dye free. I feel good using this detergent.

[This review was collected as part of a promotion.] I have been loving the Tide purclean laundry detergent! I received a sample and gave on to my sister in law, we are both fans now. It has a really nice smell and makes my clothes clean and smell good. I think this is a great product that I replaced with my other tide with.

[This review was collected as part of a promotion.] I try my best to be eco-friendly as much as I can. I recycle and use reusable bags when I go shopping. I also look at my products and try to eliminate the so not eco-friendly, but sometimes its a must that you need a certain product regardless, that was Tide for me until they came out with there own eco-friendly detergent. Tide purclean smells amazing and cleans though spots, I feel much more happy buying a product that cares about the environment. Thank you Tide Purclean.

[This review was collected as part of a promotion.] Tide purclean™ detergent is everything I needed and more! With an infant added to my family it seems stains are becoming an everyday routine. He spits up on everything including my clothes and sheets so I'm frequently washing. Tide has provided me with the best product for the job! The scent is yummy and it leaves my laundry fresh and clean! It truly goes in for a deep clean and it is more beneficial for the environment. I tried samples of this product as a member of Crowdtap and was asked for my honest review. Tide has certainly gained itself a new customer!

[This review was collected as part of a promotion.] This detergent is great! I love the scent - Honey Lavender. It is not too overpowering and is just right! I like to use sustainable products ,and even make my own laundry soap, so I felt great about using this product that is made sustainable and still cleans powerfully. I used Tide purclean on my kids' clothes after a day of summer camp - they were filthy! - but Tide purclean removed all the dirt. I feel great about using this product for my family.

[This review was collected as part of a promotion.] I gave Tide purclean a test on our regular laundry and on muslin squares stained with cooking oil, mustard, ketchup, grass and red mud (a neighborhood specialty). I tested the detergent in all water temperatures, including energy-saving cold water in which the product promises to deliver great results. I followed the label directions with one exception, I used a bit of the liquid formula to pretreat heavy stains. By pretreating, I mean using a little bit of the product applied directly to the stained area and worked in with a soft-bristle brush. I then allowed the detergent to work on the stain for fifteen minutes before tossing the stained item in with the rest of the load. In every test, Tide purclean left clothes smelling fresh and removed most soil. Without pretreating, some traces of heavy stains remained - especially those oily washed in cold water. With pretreating, the stains were removed. A little preparation and patience will prevent having to rewash clothes. The honey lavender scent is light and not overpowering. With the elimination of irritating dyes, Tide purclean can be used for those with skin sensitivity, including babies. My one complaint is the measuring cap. The lines are nearly impossible to read. I know the folks at Tide wanted a hit of classic orange, but with a clear bottle, a clear cap would have been so great. To prevent overdosing of detergent which is a waste of money and resources, I suggest using measuring spoons instead. All you need is two tablespoons for a load in a high-efficiency washer and 1/4 to 1/3 cup for a load in a standard washer. If you are looking for a high-performance bio-based detergent, Tide purclean belongs on your laundry shelf.

[This review was collected as part of a promotion.] I love helping the Earth and doing all we can,i plan on doing alot more and Tide Purclean detergent helps me do my laundry and feel better about helping out more by being eco-friendly and being USDA certified, that also lets me know that it is great to use too,and Tide is always the best for my family and getting our clothes clean and looking new,this just makes it even better for me to use,and i feel great Tide is helping the environment and our economy.

[This review was collected as part of a promotion.] I really love Tide Purclean, not only does it smell wonderful and work powerfully, but it is the first bio-based detergent. Tide can be used in energy saving cold water, and works just as strong as regular Tide. Also, With 65% bio-based ingredients, as certified by the USDA BioPreferred program, Tide purclean™ aims to set the performance standard for natural detergents and in turn bring more consumers to the natural detergent category. I think that this is the best option, it is made to help the environment, and it cleans and smells great!

[This review was collected as part of a promotion.] My husband really don't like tide But this one is great. Nice scent of lavender and It is really made with in a zero manufacturing waste and landfill site,you will really feel you are helping the environment while cleaning your laundry, I tried to pour one cup in my one full laundry and in just few minutes everything is clean. I had baby clothes and it really cleaned the dirty ones.highly recommended brand.